Sage’s Acquisition of Futrli

In UK Harbottle & Lewis LLP, advised on the matter.

Harbottle & Lewis LLP advised Futrli with a team including Tony Littner (Picture – Corporate M&A), David Scott (Tax M&A and Deal Advisory).

Futrli, the UK’s premier cash flow forecasting software solution for small and medium-sized businesses and accountants, has been sold to Sage, the leader in accounting, financial, HR, and payroll technology. The move deepens Sage’s commitment to supporting accountants with complete end-to-end proposal-to-advisory services as the industry prepares for Making Tax Digital for Income Tax Self-Assessment.

Futrli provides a critical tool for SMBs to maintain healthier cash flows to grow their business and reach their potential. Futrli’s solution is focused on helping growing businesses understand current and future cash flow, providing SMBs and accountants with data-driven three-way forecast financials (profit and loss, balance sheet, and cash flow) using propriety prediction algorithms. These are based upon data-analysed historical trends, blending direct and indirect forecasting methods, using invoices, bills, journals, cash, and payment data – enabling customers to visualise the past, present, and future of their business.

In line with Sage’s focus on supporting accountants with services that span from proposal to advisory ‘Futrli by Sage’ will be integrated with Sage for Accountants, helping accountants to combine workflows across their practice in one place, with a simple per-client pricing model. In addition, ‘Futrli by Sage’ is and will remain a market solution and will continue to be available to SMBs as a standalone product post-acquisition.

Tony Littner (Picture) alongside Tom Macleod, Senior Associate in the Corporate and Venture Capital group, led the H&L deal team that advised on the transaction with support from Tax Partner, David Scott, and Corporate Associates, Alex Gays and Jake Jacobson, and trainee Chloe Ryan.


Involved fees earner: Alex Gays – Harbottle & Lewis LLP; Jake Jacobson – Harbottle & Lewis LLP; Tony Littner – Harbottle & Lewis LLP; Tom Macleod – Harbottle & Lewis LLP; David Scott – Harbottle & Lewis LLP;

Law Firms: Harbottle & Lewis LLP;

Clients: Futrli;

Author: Giulia Di Palma