Trilantic Europe’s Acquisition of Kantar Public

In UK Taylor Wessing, advised on the matter.

Taylor Wessing advised Kantar with a team including Emma Danks (Picture – Corporate M&A).

Kantar Public, the world’s leading marketing data and analytics company, agreed for the sale of the business to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions. 

Under this agreement, Kantar Public will establish itself as an independent business and become one of the largest global specialist evidence and advisory businesses to government and the public realm. Trilantic Europe will partner with the management team to deliver Kantar Public’s next phase of purpose-based growth.

The proposed transaction is expected to close in the third quarter of 2022 subject to completion of the relevant shareholder, legal and regulatory processes, and employee representatives’ consultations where necessary.

The transaction was led by Taylor Wessing’s partner Emma Danks (Picture) with support from senior associate Annick Porter-Bredero and associate Alexander Tocili in the private equity team.

Involved fees earner: Emma Danks – Taylor Wessing; Annick Porter-Bredero – Taylor Wessing;

Law Firms: Taylor Wessing;

Clients: Kantar;

Author: Giulia Di Palma