Definition Group’s Acquisition of Brand Vista

In UK Freeths, advised on the matter.

Freeths advised Definition Agency with a team including Andy Francey (Corporate M&A), Dahren Naidoo (Picture – Corporate M&A).

Definition Group, the multi-award-winning strategic communications group, acquired brand strategy and experience consultancy Brand Vista.

The deal follows Definition Group’s recent purchases of leading employee engagement agency Words&Pictures, creative brand agency Redhouse and PR growth agency TopLine Comms, including TopLine Film.

Brand Vista – rated by the Financial Times as one of the UK’s leading management consultancies in 2022 – was founded in 2000 and specialises in brand strategy and the alignment of customer and colleague experiences. The company’s portfolio of clients in the international leisure and hospitality, retail, built environment, charity and B2B sectors includes David Lloyd, Merlin Entertainments Group, Greene King, Places for People, Iceland, Fiat Agricultural and Yorkshire Cancer Trust.

The enhanced service lines, now delivered by a 90-strong team of specialists, expand Definition Group’s insideout communications™ delivery model for major brands, business leaders, member organisations and government bodies. They boost the group’s ability to deliver a broad range of services across the brand strategy, experience and communications spectrum, enabling organisations to enhance their reputations and deliver business growth.

Legal advice on the transaction was provided to Definition by Dahren Naidoo (Picture) at Freeths. Megan Attack, Bradley Adams and Andy Francey from the Freeths Corporate team, Laura Tracey from Employment and Alex Angelides in Tax supported Dahren on this transaction.

Involved fees earner: Bradley Adams – Freeths; Alex Angelides – Freeths; Megan Attack – Freeths; Andy Francey – Freeths; Dahren Naidoo – Freeths; Laura Tracey – Freeths;

Law Firms: Freeths;

Clients: Definition Agency;

Author: Giulia Di Palma