The international media group Antenna, with investments and operations in North America, Europe and Australia, has agreed with Sony Pictures Television to acquire the CEE AXN, Sony and Viasat 3 & Viasat 6 Pay TV channels and On Demand services as part of a major investment in the region.
The multi-territory, multi-channel deal allows Antenna Group to enhance its position as a market leader in the region, with the opportunity to further expand its reach across the CEE media landscape, targeting an audience in excess of 100 million. The newly acquired entertainment channels and On Demand services achieve 90 per cent Pay TV market penetration with more than 24m subscribers across 12 territories: Poland, Hungary, Czechia, Romania, Bulgaria, Slovakia, Croatia, Serbia, Slovenia, Bosnia Herzegovina, North Macedonia and Montenegro.
The 22 channels, which include the AXN and Viasat 3 & Viasat 6 legacy brands, provide a compelling mix of original productions and international programming from major studios, including Sony Pictures Entertainment, CBS, Warner Bros, NBC Universal, Disney and eOne, which inspire a loyal, dedicated fan base with strong brand affinity.
Antenna Group is a leading international content, media and entertainment organisation, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, OTT, Radio, Digital, Music, Publishing and Education, throughout Europe, North America and Australia.
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform.
The Reed Smith team advising Antenna Group comprised Sam Webster (Picture), Matthew Bowen, Nick Swimer, Ingrid Silver, Ramsey Hanna, Roxana Burghel, Jonathan Andrews, Tomos Jones, Harrison Stimson and Carl de Cicco.
Involved fees earner: Jonathan Andrews – Reed Smith; Matthew Bowen – Reed Smith; Roxana Burghel – Reed Smith; Carl De Cicco – Reed Smith; Ramsey Hanna – Reed Smith; Tomos Jones – Reed Smith; Harrison Stimson – Reed Smith; Nick Swimer – Reed Smith; Sam Webster – Reed Smith;
Law Firms: Reed Smith;
Clients: Antenna Group;