The Craftory’s $60 Million Series A Investment in Freddie’s Flowers

In UK Squire Patton Boggs, Weil, Gotshal & Manges, advised on the matter.

Squire Patton Boggs advised The Craftory with a team including Charles Leeming (Picture – Corporate M&A), Paul Mann (Corporate M&A).

Weil, Gotshal & Manges advised Freddie’s Flowers with a team including Max Oppenheimer (Corporate M&A).

The Craftory, a global investment house focused exclusively on championing the world’s boldest, mission-driven consumer brands, completed its US$60 million Series A Investment in Freddie’s Flowers.

Having seen a huge spike in sales during lockdown, Freddie’s Flowers has quickly grown to become the largest flower box subscription business in the UK. Launched in 2014, Freddie’s Flowers delivers flowers to homes across the whole of mainland UK and Germany. It intends to use the funds to support the company’s rapid growth and international expansion, enhance its range of products and hire new talent.

Based in London and San Francisco, The Craftory is a $375 million global investment house, offering permanent and early stage growth capital, as well as strategic business expertise. A B-Corp, a member of Diversity VC, and certified carbon negative, The Craftory invests in cause-driven consumer packaged goods (CPG) companies that positively impact the categories they serve, society, and the planet.

The Squire Patton Boggs’ Corporate team advising The Craftory was led by Private Equity partner Charles Leeming (Picture) and senior associate Joshua Fitzpatrick. The team also involved Corporate associate Nathan Bentley and UK head of Private Equity Paul Mann.

The Weil team was led by Private Equity partner Max Oppenheimer and included Private Equity associates Jamie Macdonagh and Henrietta Wirta.

Involved fees earner: Nathan Bentley – Squire Patton Boggs; Joshua Fitzpatrick – Squire Patton Boggs; Charles Leeming – Squire Patton Boggs; Paul Mann – Squire Patton Boggs; Jamie Macdonagh – Weil, Gotshal & Manges; Max Oppenheimer – Weil, Gotshal & Manges; Henrietta Wirta – Weil, Gotshal & Manges;

Law Firms: Squire Patton Boggs; Weil, Gotshal & Manges;

Clients: Freddie’s Flowers; The Craftory;

Author: Giulia Di Palma