Renzenbrink & Partner has advised Volksbank eG – Die Gestalterbank on the deal.
Nachfolgepartner AG has been assisted by King & Wood Mallesons.
Volksbank eG – Die Gestalterbank completed the financing of an investment in Chromedia by Nachfolgepartner AG.
Chromedia is an internationally active B2B and B2C agency and focused on digital, dialog marketing and CRM. With a complementary expertise in Consulting & Strategy, Creativity & UX, Technology & Data, Chromedia develops integrated customer experiences along the entire customer journey for international corporations and mid-sized companies with the goal of winning prospects and retaining customers.
Nachfolgepartner AG is an independent partner for the long-term continuation of entrepreneurial success stories in medium-sized businesses. Together with owners and management, Nachfolgepartner develops entrepreneurial solutions for a sustainably oriented future and will now support Chromedia in its next growth steps.
The Renzenbrink & Partner team consisted of partner Isabell Hitzer (Picture) and transaction analyst Zacharias Woltering-Schlenker (both Finance/Munich).
The KWM team was led by Michael Roos and included Lorenz Liebsch, Damian Thiele, Simon Brandt (PSL), Dr. Katrin Thoma (all Corporate/M&A), Daniel Ehret, Dr. Stephan Klein, Zuhal Uysal (PSL) (all Finance).
Involved fees earner: Simon Brandt – King & Wood Mallesons; Daniel Ehret – King & Wood Mallesons; Stephan Klein – King & Wood Mallesons; Lorenz Liebsch – King & Wood Mallesons; Michael Roos – King & Wood Mallesons; Damian Thiele – King & Wood Mallesons; Katrin Thoma – King & Wood Mallesons; Isabell Hitzer – Renzenbrink & Partner;