Fanatics’ Acquisition of Mitchell & Ness

Skadden, Arps, Slate, Meagher & Flom advised Juggernaut Capital Partners on the transaction.

Juggernaut Capital Partners finalized its sale of Mitchell & Ness to Fanatics.

Fanatics, the biggest maker of NBA, NFL and MLB jerseys, will own 75 percent of Mitchell & Ness, while the remaining 25 percent will be shared by Maverick Carter, LeBron James’s business partner, and the rapper Meek Mill.

Fanatics, Inc. is an American online retailer of licensed sportswear, sports equipment, and merchandise.

Juggernaut Capital Partners is a leading private equity firm focused on investments in middle market companies primarily in the business services and consumer products sectors across the United States.

Founded in 1904 and headquartered in Philadelphia, Mitchell & Ness started as a sporting goods company specializing in tennis racquets, golf clubs and uniforms. In 1933, it began making on-field uniforms for the NFL’s Philadelphia Eagles and later expanded to other sports. It is now best known for its throwback jerseys, such as the 1988 Larry Bird All-Star basketball jersey, fetching prices from $100 to $400. Mitchell & Ness was acquired by Adidas in 2007 and then purchased for $50 million by private equity firm Juggernaut Capital Partners and Wulff in 2016.

Baird served as exclusive financial advisor to Mitchell & Ness.

The Skadden team included M&A partner Michael Civale (Picture); Antitrust/Competition partner Kenneth Schwartz; Tax partner Steven Matays; Executive Compensation and Benefits partner Joseph Penko; Intellectual Property Litigation partner Anthony Dreyer; Banking partner Steven Messina; and Real Estate partner Audrey Sokoloff. 

Involved fees earner: Michael Civale – Skadden; Anthony Dreyer – Skadden; Steven Matays – Skadden; Steven Messina – Skadden; Joseph Penko – Skadden; Kenneth Schwartz – Skadden; Audrey Sokoloff – Skadden;

Law Firms: Skadden;

Clients: Juggernaut Capital Partners;