7Learnings’ €4 Million Seed Financing Round

YPOG advised Ventech on the deal.

The venture capital investor Ventech closed a seed financing of Berlin-based retail-tech start-up 7Learnings.

The funding has a total volume of €4 million and was led by Ventech, with further participation from HTGF and various Celonis executives. 7Learnings offers a software that enables retailers to optimize their pricing and marketing strategy.

The company was founded in 2019 by Martin Nowak, Eiko van Hettinga and Felix Hoffmann, formerly a product manager of Zalando’s pricing algorithm, who came up with the idea for developing price optimization software for small and medium-sized retailers.

7Learning offers retailers a SaaS solution for machine learning-based pricing and marketing optimization. The software increases profits and revenues by more than 10%. Based on various input factors, the software makes daily sales, profit and revenue forecasts per product and price point. Customers can optimize prices according to their business objectives with only one click.

The YPOG team included Dr. Benjamin Ullrich (Picture – Co-Lead, Corporate/Transactions), Partner; Tobias Lovett (Co-Lead, Corporate/Transactions), Senior Associate; Dr. Benedikt Flöter (IP/IT), Associated Partner; Anna Eickmeier (IP/IT), Senior Associate.

Involved fees earner: Anna Eickmeier – YPOG; Benedikt Flöter – YPOG; Tobias Lovett – YPOG; Benjamin Ullrich – YPOG;

Law Firms: YPOG;

Clients: Ventech;

Federica Tiefenthaler

Author: Federica Tiefenthaler