Thrasio’s Acquisition of Lifelong

Majmudar & Partners (M&P) advised Thrasio Holdings on the deal.

Thrasio Holdings, Inc. (Thrasio) executed the acquisition of a majority stake in Lifelong Online Retail Private Limited (Lifelong), a leading Indian online consumer brand backed by Tanglin Venture Partners and the Hero Group.  

Thrasio Holdings, Inc. (Thrasio) is a next generation, global consumer goods company.

The Majmudar & Partners team was led by Managing Partner Akil Hirani (Picture), and included corporate partner, Amrit Mehta, tax partner, Ravi S. Raghavan, senior associate, Sinjini Majumdar, and associates, Swati Agrawal, Prerna Seerwani and Geetha Sajeev.

Cooley LLP advised Thrasio Holdings, Inc. on the US law aspects of the acquisition. Rajaram Legal acted for Lifelong and its founders.  Khaitan & Co. acted for Tanglin Venture Partners and AZB & Partners acted for the Hero Group.

Involved fees earner: Swati Agrawal – Majmudar & Partners; Akil Hirani – Majmudar & Partners; Sinjini Majumdar – Majmudar & Partners; Amrit Mehta – Majmudar & Partners; Ravi Raghavan – Majmudar & Partners; Geetha Sajeev – Majmudar & Partners; Prerna Seerwani – Majmudar & Partners;

Law Firms: Majmudar & Partners;

Clients: Thrasio ;