SellerX’s €100 Million Series B Financing Round

SellerX's €100 Million Series B Financing Round

YPOG advised SellerX on the deal, while Latham & Watkins advised L Catterton.

The Berlin-based startup SellerX announced its Series B funding round with lead investor L Catterton, the world’s largest consumer-facing private equity firm.

The round has a volume of €100 million. Belgian investment company Sofina and TriplePoint joined as additional investors. Existing shareholders of SellerX also co-invested, including 83North, Felix Capital, Cherry Ventures and several well-known business angels. Just a few months ago, SellerX announced the successful completion of a €100 million equity and debt financing, as well as an extended financing round of €26 million, each of which was also advised by the firm’s Team.

SellerX, founded in 2020 by Philipp Triebel and Malte Horeyseck, acquires existing shops on Amazon and builds them into consumer brands. With its growing and diversified portfolio of shops, SellerX aims to further optimize and grow the acquired businesses to establish sustainable consumer brands, especially in the home, garden and pet supplies sectors. Art supplies, DIY tools, nutritional supplements, beauty products, baby products and fitness tools are also part of the diverse portfolio. The company has locations in Germany, the United Kingdom and the United States.

L Catterton is the largest global private equity firm focused on consumer products, with approximately $30 billion of equity capital across its fund strategies and 17 offices worldwide. Since 1989, the firm has made over 250 investments in leading consumer brands.

The YPOG team included Dr. Martin Schaper (Picture – Co-Lead), Dr. Benjamin Ullrich (Co-Lead), Dr. Martyna Sabat and Matthias Kresser.

The Latham & Watkins team was led by Hamburg private equity partner Nils Röver, with London partner Mike Turner, Hamburg associates Philipp Thomssen and Lorenz Koffka. Advice was also provided on IP matters by Frankfurt partner Susan Kempe-Müller and associate Pia Sösemann; on tax matters by Hamburg partner Tobias Klass and associate Verena Seevers; on employment matters by Munich partner Tobias Leder; on data privacy matters by Frankfurt associate Valentino Halim and on finance matters by associate Kate Zhu.

Involved fees earner: Valentino Halim – Latham & Watkins; Susan Kempe-Mueller – Latham & Watkins; Tobias Klass – Latham & Watkins; Lorenz Koffka – Latham & Watkins; Tobias Leder – Latham & Watkins; Nils Röver – Latham & Watkins; Verena Seevers – Latham & Watkins; Pia Sophie Sösemann – Latham & Watkins; Philipp Thomssen – Latham & Watkins; Mike Turner – Latham & Watkins; Kate Zhu – Latham & Watkins; Matthias Kresser – YPOG; Martyna Sabat – YPOG; Martin Schaper – YPOG; Benjamin Ullrich – YPOG;

Law Firms: Latham & Watkins; YPOG;

Clients: L Catterton; SellerX;

Federica Tiefenthaler

Author: Federica Tiefenthaler