Rocket Companies’ $1.275 Billion Acquisition of Truebill

Cooley advised Truebill on the deal, while Paul, Weiss, Rifkind, Wharton & Garrison advised Rocket Companies.

Truebill, a personal finance app that helps consumers manage their financial lives, announced its agreement to sell to tech-driven real estate, mortgage and financial services business platform Rocket Companies for $1.275 billion.

Truebill’s ability to leverage technology to constantly improve its members’ financial health will add to Rocket Companies’ end-to-end real estate and home financing platform and quickly growing automotive sales marketplace – bringing the company closer to the goal of creating a centralized destination for consumers to manage their entire financial lives.

Truebill analyzes members’ spending habits, identifies inefficiencies and offers immediate methods to improve their financial health. The company offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Rocket Companies is a Detroit-based platform company consisting of personal finance and consumer technology brands including Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rock Central, Amrock, Core Digital Media, Rock Connections, Lendesk and Edison Financial. Since 1985, Rocket Companies has been obsessed with helping its clients achieve the American dream of home ownership and financial freedom. 

The Cooley team was led by Kevin Cooper (Picture). Additional assistance was provided by Mike Lincoln, Mor Agam, Carly Bernstein, Sharon Connaughton, Liza Cotter, Francis Cullo, Cristina DeBiase, Dov Fiskus, Paula Fleckenstein, Carly Gibbons, Katie MacDowell, Elyse Moyer, Kimberly Nguyen, John Paul Oleksiuk, Amanda Pacheco, Obrea Poindexter, Sean Ruff, Jesse Schulman, Karen Tsai, Ryan Vann, Dave Walsh, Alex Weaver and Mark Windfeld-Hansen.

The Paul, Weiss team was led by corporate partner Laura Turano and includes partners Scott Barshay, Caith Kushner and John Kennedy, and counsel Jason Tyler; executive compensation partner Jean McLoughlin and counsel Cynthia Akard; tax partner Brad Okun; intellectual property partner Claudine Meredith-Goujon; real estate partner Peter Fisch; litigation partners Roberto Gonzalez, Jaren Janghorbani and Rick Rule, and counsel Steven Herzog, Peter Jaffe and Rachel Fiorill; antitrust counsel Marta Kelly and Yuni Sobel; and environmental counsel William O’Brien.

Involved fees earner: Mor Agam – Cooley LLP; Carly Bernstein – Cooley LLP; Sharon Connaughton – Cooley LLP; Kevin Cooper – Cooley LLP; Liza Cotter – Cooley LLP; Francis Cullo – Cooley LLP; Cristina DeBiase – Cooley LLP; Dov Fiskus – Cooley LLP; Paula Fleckenstein – Cooley LLP; Carly Gibbons – Cooley LLP; Mike Lincoln – Cooley LLP; Katie MacDowell – Cooley LLP; Elyse Moyer – Cooley LLP; Kimberly Nguyen – Cooley LLP; John Paul Oleksiuk – Cooley LLP; Amanda Pacheco – Cooley LLP; Obrea Poindexter – Cooley LLP; Sean Ruff – Cooley LLP; Jesse Schulman – Cooley LLP; Karen Tsai – Cooley LLP; Ryan Vann – Cooley LLP; David Walsh – Cooley LLP; Alex Weaver – Cooley LLP; Mark Windfeld-Hansen – Cooley LLP; Cynthia Akard – Paul Weiss Rifkind Wharton & Garrison; Scott Barshay – Paul Weiss Rifkind Wharton & Garrison; Rachel Fiorill – Paul Weiss Rifkind Wharton & Garrison; Peter Fisch – Paul Weiss Rifkind Wharton & Garrison; Roberto Gonzalez – Paul Weiss Rifkind Wharton & Garrison; Steven Herzog – Paul Weiss Rifkind Wharton & Garrison; Peter Jaffe – Paul Weiss Rifkind Wharton & Garrison; Jaren Janghorbani – Paul Weiss Rifkind Wharton & Garrison; Marta Kelly – Paul Weiss Rifkind Wharton & Garrison; John Kennedy – Paul Weiss Rifkind Wharton & Garrison; Caith Kushner – Paul Weiss Rifkind Wharton & Garrison; Jean McLoughlin – Paul Weiss Rifkind Wharton & Garrison; Claudine Meredith-Goujon – Paul Weiss Rifkind Wharton & Garrison; William O’Brien – Paul Weiss Rifkind Wharton & Garrison; Brad Okun – Paul Weiss Rifkind Wharton & Garrison; Rick Rule – Paul Weiss Rifkind Wharton & Garrison; Yuni Sobel – Paul Weiss Rifkind Wharton & Garrison; Laura Turano – Paul Weiss Rifkind Wharton & Garrison; Jason Tyler – Paul Weiss Rifkind Wharton & Garrison;

Law Firms: Cooley LLP; Paul Weiss Rifkind Wharton & Garrison;

Clients: Rocket Companies; Truebill;

Martina Bellini

Author: Martina Bellini