Onex Partners’ Investment in Analytic Partners

Willkie Farr & Gallagher represented Analytic Partners, while Latham & Watkins represented Onex in the transaction.

Onex Corporation (Onex) (TSX: ONEX) has announced that Onex Partners V, Onex’ US$7.2 billion fund, has agreed to make a significant investment in Analytic Partners, Inc. in partnership with its founder. 

Analytic Partners is a leading cloud-based, managed software platform which helps global customers assess marketing spend effectiveness and optimize future allocations across offline and online media channels.

Onex manages and invests capital on behalf of its shareholders, institutional investors and high net worth clients from around the world and has approximately $47 billion of assets under management.

Goldman Sachs & Co. LLC acted as exclusive financial advisor to Analytic Partners. 

Latham & Watkins represented Onex in the transaction with a corporate deal team led by Chicago partners Shaun Hartley (Picture) and Daniel Breslin, with associates Cierra Warren and Henna Jalal. Advice was also provided on finance matters by Washington, D.C. partners Jennifer Van Driesen and Scott Forchheimer, with associate Melissa Fabian; on tax matters by New York partner Alan Kimball; and on benefits and compensation matters by Washington, D.C. partner Adam Kestenbaum and Washington, D.C. counsel Laura Szarmach.

The Willkie team was led by partners Adam Turteltaub, Sarah Wong, Vadim Mahmoudov and Jordan Messinger.

Involved fees earner: Daniel Breslin – Latham & Watkins; Melissa Frankel Fabian – Latham & Watkins; Scott Forchheimer – Latham & Watkins; Shaun Hartley – Latham & Watkins; Henna Jalal – Latham & Watkins; Adam Kestenbaum – Latham & Watkins; Alan Kimball – Latham & Watkins; Laura Szarmach – Latham & Watkins; Jennifer Van Driesen – Latham & Watkins; Cierra Warren – Latham & Watkins; Vadim Mahmoudov – Willkie Farr & Gallagher; Jordan Messinger – Willkie Farr & Gallagher; Adam Turteltaub – Willkie Farr & Gallagher; Sarah Wong – Willkie Farr & Gallagher;

Law Firms: Latham & Watkins; Willkie Farr & Gallagher;

Clients: Analytic Partners; Onex Partners, L.P. ;