Oakley Capital’s Partnership With Vice Sporting Goods GmbH

Hogan Lovells has advised leading digitally native golf brand Vice Sporting Goods GmbH on the deal. GÖRG advised Oakley Capital.

Founded in 2012 in Munich the Company has successfully disrupted the golf ball market by offering premium golf balls with a competitive pricing advantage in a direct-to-consumer business model, and has established itself as the largest digital-first player in the global golf ball market. Following customer demand Vice Golf recently entered the apparel segment via highly successfully collaborations with top brands such as Adidas and Beastin.

Oakley’s investment will help the business to further accelerate its growth, product diversification strategy and internationalization.  

Hogan Lovells team for Vice Sporting Goods GmbH included Peter Huber (Picture – Partner, Munich), Dr. Jörg Herwig (Partner, Frankfurt), Guido Brockhausen (Counsel, Dusseldorf), Tobias Flasbarth (Counsel, Hamburg), Julia Victoria Betz, Alessa Mackensen (Associates, Munich) (all M&A), Dr. Falk Loose (Counsel, Tax, Munich) and Stefan Richter (Counsel, Employment, Dusseldorf).

The GÖRG team included Dr. Thomas Lange (Picture – Lead, Partner, Banking and Finance, Cologne), Dr. Adalbert Rödding, LL.M. (Partner, Tax, Cologne), Eva Geuenich (Associate, Banking and Finance, Cologne), Julia Restani, LL.M. (Associate, Banking and Finance, Frankfurt am Main).

Involved fees earner: Eva Geuenich – GÖRG Partners; Thomas Lange – GÖRG Partners; Julia Restani – GÖRG Partners; Julia Victoria Betz – Hogan Lovells; Guido Brockhausen – Hogan Lovells; Tobias Flasbarth – Hogan Lovells; Hanns Jörg Herwig – Hogan Lovells; Peter Huber – Hogan Lovells; Falk Loose – Hogan Lovells; Alessa Mackensen – Hogan Lovells; Stefan Richter – Hogan Lovells;

Law Firms: GÖRG Partners; Hogan Lovells;

Clients: Oakley Capital; Vice Sporting Goods GmbH;

Giulia Di Palma

Author: Giulia Di Palma