Heidelberger Druckmaschinen’s Partnership with Munich Re

DLA Piper has advised Heidelberger Druckmaschinen on the deal

Heidelberger Druckmaschinen AG (Heidelberg) entered into a strategic partnership with the Munich Re insurance group to further increase the volume of business with its digital usage-based subscription model. Both companies have signed a cooperation agreement for this purpose. From the beginning of 2022, subscription contracts are to be offered on selected markets in collaboration with Munich Re, a leading provider of (re)insurance and insurance-related risk solutions.

The subscription portfolio that Heidelberg has successfully established on the market enables customers to use printing presses based on an “as a Service” model. These customers pay a fixed monthly rate for an agreed basic print volume (pay per outcome) plus a fixed price for each additional printed sheet. The model also includes consumables and consulting, software/IoT, and technical services. Munich Re takes over the investment of the machine, thus enabling clients to modernize their production capacities without capital-intensive upfront investments and to achieve better cost forecasts and transparency.

With the cross-industry partnership, both companies are pooling their strengths. As a global market leader for commercial and industrial printing presses, Heidelberg is contributing its long-standing market and mechanical engineering expertise, together with experience from its subscription model. Munich Re, meanwhile, is providing various Group offerings such as financing, risk, and IoT solutions for this model. 

Having provided comprehensive legal advice to Heidelberg in the context of its transformation in 2020, DLA Piper – under the leadership of partners Dr Benjamin Parameswaran and Dr Henriette Norda – is now also advising Heidelberg on all legal aspects of aligning its portfolio with its core growth areas.

The DLA Piper team was jointly led by partners Dr Thilo von Bodungen (Commercial, Munich; Picture) and Dr Benjamin Parameswaran (Corporate/M&A, Hamburg) and also included partners Dr Burkhard Führmeyer (IPT), Semin O (Antitrust), Mike Danielewsky (Restructuring) and Dr Wolfram Distler (Finance & Projects, all Frankfurt) as well as counsel Dr Susanne Weckbach (Commercial, Munich), Miray Kavruk (IPT) and Sergej Bräuer (Antitrust, both Frankfurt).

The in-house team at Heidelberg comprised of Dr Leslie Melter (General Counsel) and Dr Daniel Röll (Corporate Legal Counsel).

Involved fees earner: Sergej Bräuer – DLA Piper; Mike Danielewsky – DLA Piper; Wolfram Distler – DLA Piper; Burkhard Führmeyer – DLA Piper; Miray Kavruk – DLA Piper; Semin O – DLA Piper; Benjamin Parameswaran – DLA Piper; Thilo von Bodungen – DLA Piper; Susanne Weckbach – DLA Piper;

Law Firms: DLA Piper;

Clients: Heidelberger Druckmaschinen;