Haypp Group’s Listing on Nasdaq First North Growth Market

Vinge advised Haypp Group AB in the transaction. Hammarskiöld advised Skandinaviska Enskilda Banken AB (publ) and Carnegie Investment Bank AB (publ) (Joint Global Coordinators).

Haypp Group AB announced the listing on Nasdaq First North Growth Market. The prospectus was published on 4 October 2021 and the first day of trading on Nasdaq First North Growth Market was 13 October 2021. The offering price was SEK 66 per share, corresponding to a market value of Haypp Group of approximately SEK 1,9 billion.

Haypp Group is an e-commerce business selling nicotine pouches and snus online in nine countries across Europe and in the US. The Company sells a broad selection of brands of any supplier in the category through a range of ten e-commerce platforms and brands, the largest of which is the Swedish snusbolaget.se. Haypp Group was founded in 2009 and is headquartered in Stockholm, Sweden.

The Vinge team mainly included Christian Lindhé (Picture), Erik Sjöman, Kristian Ford (client responsible partner), Martin Svanberg and Johanne Örnfeldt Svensson (Capital Markets and Public M&A) as well as Niklas Törnell and Carl Trolle Olson (M&A).

Involved fees earner: Aksel Ahlqvist – Hammarskiöld & Co.; Carl-Johan Pousette – Hammarskiöld & Co.; Lisa van den Berg – Hammarskiöld & Co.; Kristian Ford – Vinge; Christian Lindhé – Vinge; Carl Trolle Olson – Vinge; Johanne Örnfeldt Svensson – Vinge; Erik Sjöman – Vinge; Martin Svanberg – Vinge; Niklas Törnell – Vinge;

Law Firms: Hammarskiöld & Co.; Vinge;

Clients: Carnegie Investment Bank AB; Haypp Group AB; Skandinaviska Enskilda Banken AB;

Federica Tiefenthaler

Author: Federica Tiefenthaler