Equestrian Stockholm’s Partnership With Priveq

TM & Partners has advised Priveq on the deal.

Priveq became owner of the equestrian prestige brand Equestrian Stockholm AB. For the past two years, Equestrian has been awarded the title “DI Gazelle Company” by Dagens Industri and has during its six years grown to reach a turnover of over SEK 100m.

The company designs and offers an exclusive range of products for horses, equestrians and dogs globally. Today, Equestrian is the largest equestrian brand on Instagram and is expanding rapidly both through its own global e-commerce and its 150 retailers in 30 countries.

Through partnership with Priveq, Equestrian Stockholm gains access to additional resources for accelerated international expansion with the aim of becoming a leading global brand in equestrian sports.

Equestrian Stockholm is a leading e-commerce company offering an exclusive assortment of products to both horses and equestrians around the world. 

The TM & Partners’ team consisted of Per Granström (Picture – partner), Sara Jacobson (associate), Johan Mörlin (associate), Cecilia Bergman (senior associate), Karolina Kjellberg (senior associate) and Mark Gebert (associate).

Involved fees earner: Cecilia Bergman – Törngren Magnell; Mark Gebert – Törngren Magnell; Per Granström – Törngren Magnell; Sara Jacobson – Törngren Magnell; Karolina Kjellberg – Törngren Magnell; Johan Mörlin – Törngren Magnell;

Law Firms: Törngren Magnell;

Clients: Priveq Investment;

Federica Tiefenthaler

Author: Federica Tiefenthaler