Crestview Partners’ Investment in OneMagnify

Bodman PLC served as legal advisor to OneMagnify, and Gibson, Dunn, & Crutcher LLP served as legal advisor to Crestview.

Crestview Partners, a leading private equity firm, announced it has completed a majority investment in OneMagnify. 

Crestview is investing alongside the existing management team led by CEO Mark Petroff, who will continue to lead the Company.

Financial terms of the transaction were not disclosed.

Founded in 1967, OneMagnify is a trusted provider of data-driven and integrated marketing, analytics and technology solutions to blue-chip clients across a diverse set of industrial and consumer end-markets. 

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. 

The Gibson Dunn corporate team was led by partner Alexander Fine (Picture) and included associates Jonathan Abrams and Dom Adduci. Partner Darius Mehraban and associate Jason Durschlag advised on financing. Partner Matt Donnelly advised on tax aspects, and partner Michael Collins advised on benefits. Associates Meghan Hungate and Libby Pica advised on IP aspects. Partner Michael Murphy and associate James Erselius advised on environmental aspects. Of counsel Christopher Timura and associates Audi Syarief and Chris Mullen advised on international trade aspects. Of counsel Birgit Friedl advised on German law matters. Partner Qi Yue and associate Keron Guo advised on Chinese law matters. Counsel Andrew Cline advised on antitrust aspects.

Involved fees earner: Jonathan Abrams – Gibson Dunn & Crutcher; Dom Adduci – Gibson Dunn & Crutcher; Andrew Cline – Gibson Dunn & Crutcher; Michael Collins – Gibson Dunn & Crutcher; Matt Donnelly – Gibson Dunn & Crutcher; Jason Durschlag – Gibson Dunn & Crutcher; James Erselius – Gibson Dunn & Crutcher; Alexander Fine – Gibson Dunn & Crutcher; Birgit Friedl – Gibson Dunn & Crutcher; Keron Guo – Gibson Dunn & Crutcher; Meghan Hungate – Gibson Dunn & Crutcher; Darius Mehraban – Gibson Dunn & Crutcher; Chris Mullen – Gibson Dunn & Crutcher; Michael Murphy – Gibson Dunn & Crutcher; Libby Pica – Gibson Dunn & Crutcher; Audi Syarief – Gibson Dunn & Crutcher; Christopher Timura – Gibson Dunn & Crutcher; Qi Yue – Gibson Dunn & Crutcher;

Law Firms: Gibson Dunn & Crutcher;

Clients: Crestview Partners;

Sonia Carcano

Author: Sonia Carcano