Beauty Industry Group’s Acquisition of BELLAMI Hair

Kirkland & Ellis advised Beauty Industry Group on the deal.

Beauty Industry Group, a portfolio company of L Catterton and an industry leader for hair solutions, has acquired BELLAMI Hair, a premium brand driving innovation in the hair extensions and haircare categories. BIG will support BELLAMI as it advances its differentiated go-to-market strategy and grows its strong consumer following to build on its current momentum. Terms of the transaction were not disclosed.

BIG, established in 2004, is an industry leader for professionally installed and DIY hair extensions and related beauty products. BIG’s professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. BIG has offices in 6 countries and is headquartered in Salt Lake City, UT.

Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI provides premium hair enhancement solution products to consumers and salon professionals worldwide through its e-commerce platform and its company-owned stores, the BELLAMI Beauty Bars. 

With more than $33 billion of equity capital across its fund strategies and 17 offices around the world, L Catterton is the largest global consumer-focused private equity firm. Leveraging deep category insight, operational excellence, and a broad strategic network of relationships, L Catterton’s team of nearly 200 investment and operating professionals support management teams around the world in building strong, category-leading brands. 

The Kirkland team was led by corporate partner corporate partner Joshua Kogan (Picture) and associates Carl Witkin, Spencer Hazan and Ben Howard, executive compensation partner Scott Price and associates Tony Guan and Julia Lee, tax partner Mark Schwed and associate Liz Allison, technology & IP transactions partner Seth Traxler and associates Bernadette Coppola and Christina Chen, employee benefits partner Maureen O’Brien and associate Jack Amaro, government, regulatory & internal investigations partners Kim Nemirow and Meghan Dolan, real estate partner Joshua Faulkner and associate Kelly Bershader, labor & employment partner Michael Schulman and associates Alexander Flynn-Tabloff and Alexis Grinstead, environmental transactions partner Paul Tanaka and associates Matt Swanson and Laura Weingarden, debt finance partners Jason Kanner and Kathryn Keves Leonard and associates Ashley Martin, Jewrisha Ransome and Meggie Willinger, antitrust partners Andrea Murino and Carla Hine and associates Sarahi Constantine Padilla and Emily Hsu, and senior paralegal Laura-Jayne Urso.

Involved fees earner: Andrea Agathoklis Murino – Kirkland & Ellis; Liz Allison – Kirkland & Ellis; Jack Amaro – Kirkland & Ellis; Kelly Bershader – Kirkland & Ellis; Christina Chen – Kirkland & Ellis; Sarahi Constantine Padilla – Kirkland & Ellis; Bernadette Coppola – Kirkland & Ellis; Meghan Dolan – Kirkland & Ellis; Joshua Faulkner – Kirkland & Ellis; Alexander Flynn-Tabloff – Kirkland & Ellis; Alexis Grinstead – Kirkland & Ellis; Tony Guan – Kirkland & Ellis; Spencer Hazan – Kirkland & Ellis; Carla Hine – Kirkland & Ellis; Benjamin Howard – Kirkland & Ellis; Emily Hsu – Kirkland & Ellis; Jason Kanner – Kirkland & Ellis; Kathryn Keves Leonard – Kirkland & Ellis; Joshua Kogan – Kirkland & Ellis; Julia Lee – Kirkland & Ellis; Ashley Martin – Kirkland & Ellis; Kim Nemirow – Kirkland & Ellis; Maureen O’Brien – Kirkland & Ellis; Scott Price – Kirkland & Ellis; Jewrisha Ransome – Kirkland & Ellis; Michael Schulman – Kirkland & Ellis; Mark Schwed – Kirkland & Ellis; Matt Swanson – Kirkland & Ellis; Paul Tanaka – Kirkland & Ellis; Seth Traxler – Kirkland & Ellis; Laura Weingarden – Kirkland & Ellis; Carl Witkin – Kirkland & Ellis;

Law Firms: Kirkland & Ellis;

Clients: Beauty Industry Group;