Alquemie Group’s $60 Million Acquisition of General Pants Co.

Hamilton Locke assisted Alquemie Group on the acquisition.

Retail and consumer brands investment platform, Alquemie Group acquired Australian fashion retailer, General Pants Co from the Victor Smorgon Group, Phil Staub and Jackie Vidor, for $60+ million. 

General Pants Co is the latest addition to Alquemie Group’s growing portfolio of owned and licensed brands, including SurfStitch, LEGO® Certified Stores, Ginger & Smart and Pumpkin Patch. Alquemie Group, led by Executive Chairman and prominent retail investor Richard Facioni, leverages its operational expertise and shared services platform across its portfolio businesses to maximise their value and growth potential.

Alquemie Group is a retail brands investment and growth platform, founded by Executive Chairman Richard Facioni.

The team at Hamilton Locke was led by Partner Brent Delaney (Picture) with support from Partners Hal Lloyd and Lauren Cloete, and included Senior Associate James Tannock, Lawyers Stephen Vrettos, Julian Ilett and Wil Alam, and Graduate Ally Frizelle.

Involved fees earner: Wil Alam – Hamilton Locke ; Lauren Cloete – Hamilton Locke ; Brent Delaney – Hamilton Locke ; Hal Lloyd – Hamilton Locke ; James Tannock – Hamilton Locke ; Stephen Vrettos – Hamilton Locke ;

Law Firms: Hamilton Locke ;

Clients: Alquemie Group;

Sonia Carcano

Author: Sonia Carcano