Wasserman Media Group’s Combination With Sauerland Group

Luther and Clarke Willmott LLP advised Wasserman Media Group on the deal.

The boxing stable founded by the legendary promoter Wilfried Sauerland and the US sports giant Wasserman will be extensively cooperating in the future. Wasserman has taken over all business activities of the Sauerland Group. The aim is to become the world’s leading boxing company.

The merger will result in the creation of a new company that will operate under the “Wasserman Boxing” brand, a new unit in Wasserman’s global sports marketing portfolio. Wasserman wants to use the merger to build up its activities in the international boxing business. The plan is for the new unit to organise major international fights worldwide in the future; such fights are also to take place increasingly in Germany again.

Kalle Sauerland, son of the founder Wilfried Sauerland and most recently Managing Director of the company founded in 1978, will manage the company as Global Head of Boxing in the future. All active boxers and employees who are under contract with Sauerland will be transferred to the new company. Kalle Sauerland and his brother Nisse, who will also be working in the operational business as Director of Boxing, have signed long-term employment contracts.

In addition to the Sauerland companies operating in Germany, the business activities in Switzerland and England are also included in the transaction.

Wasserman is a sports marketing and talent management company based in Los Angeles. Casey Wasserman, CEO of Wasserman, founded Wasserman in 1998.

The Luther team was led by Dr Thomas Kuhnle (Picture), Michael Ströbel, Rares Holonec, Lars Christian Möller,  Dr Caroline Dressel and Laura Stahmer-Rüdisühli.

The Clarke Willmott LLP team was led by Robert Ridd and Barney Sykes.

Involved fees earner: Robert Ridd – Clarke Willmott LLP; Barney Sykes – Clarke Willmott LLP; Rares Holonec – Luther Rechtsanwaltsgesellschaft mbH; Thomas Kuhnle – Luther Rechtsanwaltsgesellschaft mbH; Lars Christian Möller – Luther Rechtsanwaltsgesellschaft mbH; Laura Stahmer-Rüdisühli – Luther Rechtsanwaltsgesellschaft mbH; Michael Ströbel – Luther Rechtsanwaltsgesellschaft mbH;

Law Firms: Clarke Willmott LLP; Luther Rechtsanwaltsgesellschaft mbH;

Clients: Wasserman;

Federica Tiefenthaler

Author: Federica Tiefenthaler