UserZoom’s Acquisition of Testapic

In UK Kirkland & Ellis, advised on the matter.

Kirkland & Ellis advised UserZoom with a team including Thomas Wilson (Competition Law), Laurent Victor-Michel (Picture – Corporate M&A).

UserZoom, the pioneer of the Digital User Experience (UX) and a portfolio company of Thoma Bravo, announced the acquisition of Testapic, the leading UX insights company in France. The acquisition allows UserZoom to empower more teams across the globe with the high-quality user insights they need to build exceptional digital experiences.

Testapic is the leading remote UX insights platform in France, known for the company’s innovative approach to sourcing and providing research expertise. Testapic’s unique target criteria allows businesses to grow and mature their experience capabilities based on tailored feedback from diverse participants across Europe and worldwide.

UserZoom helps businesses connect insights to their most important performance metrics, so they can make confident, customer-focused decisions that drive growth and deliver competitive advantage. With operations in North America and Europe, the company helps global brands such as Google, Oracle, Aetna, Santander, Kimberly-Clark, and half of the Fortune 100 raise the bar for an outstanding digital experience. 

The Kirkland team was led by corporate partner Laurent Victor-Michel (Picture) and associates Lucy Bower and Amanda Levi-Acobas, debt finance partner Kalish Mullen and antitrust partner Thomas Wilson. Corporate partners Ted Peto and Aisha Lavinier provided additional support.

Involved fees earner: Lucy Bower – Kirkland & Ellis; Aisha Lavinier – Kirkland & Ellis; Amanda Levi Acobas – Kirkland & Ellis; Kalish Mullen – Kirkland & Ellis; Theodore Peto – Kirkland & Ellis; Laurent Victor-Michel – Kirkland & Ellis; Thomas Wilson – Kirkland & Ellis;

Law Firms: Kirkland & Ellis;

Clients: UserZoom;

Author: Giulia Di Palma