InSites Consulting’s Acquisition of Space Doctors

In UK Mills & Reeve LLP, advised on the matter.

Mills & Reeve LLP advised Space Doctors with a team including Alex Kenworthy (Picture – Corporate M&A).

Space Doctors is a certified B Corporation founded in 2001 by Dr Fiona McNae. The consultancy provides strategic cultural and semiotic insights for brands from its in-house teams based in Brighton, London and Singapore together with a global network of experts including semioticians, anthropologists, ethnographers and designers. Space Doctors uses social media and text analytics to track cultural impact for brands including Microsoft, P&G, PepsiCo and Viacom.

InSites said the deal will allow the two agencies to build a new strategic brand and business transformation offer incorporating the InSites Culture + Trends team.

Alex Kenworthy (Picture), principal associate in the Leeds Mills & Reeve corporate team, advised on the deal.

Involved fees earner: Alex Kenworthy – Mills & Reeve LLP;

Law Firms: Mills & Reeve LLP;

Clients: Space Doctors;

Author: Giulia Di Palma