Keywords Studios’ Acquisition of Waste Holdings

In UK Lewis Silkin, advised on the matter.

Lewis Silkin advised Petricevic Mike, Statovci Visar with a team including Jo Evans (Picture – Corporate M&A), Matthew Rowbotham (Tax M&A and Deal Advisory).

Waste Creative is a digital creative marketing agency based in London. Founded by Visar Statovci and Mike Petricevic in 2006, Waste Creative’s talented team of 70 people provides strategy and creative production services, including player community management for mobile video game creators, including Supercell, Nintendo and Riot Games. In addition, the studio provides advice on the go-to-market strategy for new games and content as well as delivering high-speed, high-quality digital asset creation. Visar Statovci, Mike Petricevic and the entire team will remain with the business.

The sale will help to address the increasing demand from Keywords Studios’ client base for games as a service support covering the full marketing lifespan of games, from pre-launch support to post launch ongoing support, with a focus on community engagement and retention.

The Lewis Silkin team was led by corporate partner, Jo Evans (Picture), with support from tax partner, Matthew Rowbotham, corporate associate, Joe Lythgoe, and commercial associate Alex Meloy.

Involved fees earner: Jo Evans – Lewis Silkin; Joe Lythgoe – Lewis Silkin; Alex Meloy – Lewis Silkin; Matthew Rowbotham – Lewis Silkin;

Law Firms: Lewis Silkin;

Clients: Petricevic Mike; Statovci Visar;

Author: Giulia Di Palma