Keyloop’s Acquisition of SilverBullet

In UK Marriott Harrison, advised on the matter.

Marriott Harrison advised Keyloop with a team including Andrew Ross (Picture – Corporate M&A), Rima Mehay (Employment), Katerina Heal (Tax M&A and Deal Advisory).

Keyloop acquired SilverBullet, a digital retailing solution for vehicle dealer groups to help them manage online commerce in both sales and aftersales. It is Keyloop’s fifth acquisition since March 2021, and the third on which MH has advised.

SilverBullet includes online finance and part-exchange valuation tools and enables dealerships to create a digital store for their vehicle stock as well as allowing aftersales customers to book online. The acquisition will enable SilverBullet to offer exciting new omnichannel retailing solutions to dealerships, directly providing customers with a true omnichannel buying experience.

The MH team was led by Corporate partner Andrew Ross (Picture) and included Corporate associates Troy Featherstone and Kim Lam’s Descamps, Tax partner Katerina Heal, Employment partner Rima Mehay and Employment associate Sofia Gottgens, Commercial associate Alex Lee, Commercial paralegal Liberty Pearl, and trainee solicitor Zoha Khalaj-Mehri.

Involved fees earner: Troy Featherstone – Marriott Harrison; Sofia Gottgens – Marriott Harrison; Katerina Heal – Marriott Harrison; Alex Lee – Marriott Harrison; Rima Mehay – Marriott Harrison; Andrew Ross – Marriott Harrison;

Law Firms: Marriott Harrison;

Clients: Keyloop;

Author: Giulia Di Palma