SilverTree Equity and Perwyn’s Acquisition of SALESmanago

In UK Eversheds Sutherland, advised on the matter.

Eversheds Sutherland advised Perwyn LLP, SilverTree Equity with a team including Jon Gill (Picture – Corporate M&A).

Private equity investor SilverTree Equity Partners and Perwyn, a family-backed private equity and growth capital investor, acquired Krakow-headquartered SALESmanago from 3TS Capital and others. 

SALESmanago is a leading SaaS no-code CDP & Marketing Automation platform, and has been recognised by both the Financial Times and Deloitte as one of Europe’s fastest growing companies. 

SilverTree and Perwyn have committed to significant growth equity to fuel SALESmanago’s expansion. This transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market CDP & marketing automation market.  

The investment will also allow SALESmanago to continue to win business from blue chip companies and to deliver a feature-rich, cloud native product with a short time to market and proven customer value.

The multi-jurisdictional Eversheds Sutherland team, which included colleagues from across the UK, the Netherlands and Poland, was led by corporate Partners Jon Gill (Picture) and Lizzy Tindall and comprised: Partners Tom Van Wijngaarden, Ewa Szlachetka, Wieger ten Hove (all corporate), and Michal Markowski (banking), Senior Associates James Finney  and Owen Llewellyn (corporate), Associates Robyn Thompson, and Marijn Kloos (corporate), Junior Associate Nynke Corporaal (real estate),) Attorneys at Law Grzegorz Barszcz (corporate) and Malgorzata Golebiowska (banking).

Involved fees earner: James Finney – Eversheds Sutherland; Jon Gill – Eversheds Sutherland; Owen Llewellyn – Eversheds Sutherland; Michal Markowski – Eversheds Sutherland; Ewa Szlachetka – Eversheds Sutherland; Wieger ten Hove – Eversheds Sutherland; Lizzy Tindall – Eversheds Sutherland; Tom van Wijngaarden – Eversheds Sutherland;

Law Firms: Eversheds Sutherland;

Clients: Perwyn LLP; SilverTree Equity;

Author: Giulia Di Palma