The Salocin Group and NVM Private Equity’s £14.8 Million Acquisition of Edit

In UK Browne Jacobson, advised on the matter.

Browne Jacobson advised Edit Agency with a team including Peter Allen (Picture – Corporate M&A), Ian Deakin (Employment).

The transaction was backed by private equity firm, NVM Private Equity (NVM) who invested £14.8m into the business.

Edit, which was formerly part of Kin + Carta, provides marketing data solutions, customer acquisition and retention campaigns for some of the world’s leading brands including Jaguar, Land Rover, Shell, Tesco Bank and The British Heart Foundation. The company is made up of over 120 data scientists, engineers and technology experts who advise a host of blue-chip businesses that cut across automotive, retail, financial services and not for profit sectors.

The Salocin Group is a data powered marketing services group led by marketing and customer communications specialist and entrepreneur Nick Dixon. Nick will become Executive Chairman and CEO of The Salocin Group.

The deal is the first in a planned series of acquisitions by The Salocin Group to facilitate the building of a data powered marketing services group, focused on marketing technology, CRM, analytics, content development, and media optimisation.

The Browne Jacobson team was led by senior associate, Ryan Brown and corporate partner Peter Allen (Picture), with support from associate, Bethany Pickup. Partner Ian Deakin advised on the employment aspects of the transaction.

Involved fees earner: Peter Allen – Browne Jacobson; Ryan Brown – Browne Jacobson; Ian Deakin – Browne Jacobson; Bethany Pickup – Browne Jacobson;

Law Firms: Browne Jacobson;

Clients: Edit Agency;

Author: Giulia Di Palma