Piper’s Investment in Omlet

In UK Burges Salmon, advised on the matter.

Burges Salmon advised Omlet with a team including Dominic Davis (Picture – Corporate M&A).

Omlet, the fast-growing pet accessories brand, received an investment by Piper, a leading UK private equity firm specialising in investing in fast-growing consumer brands.

Founded in 2004 by James Tuthill, Hanns Paul, William Windham and Simon Nicholls, Omlet developed the Eglu, a revolutionary, award-winning chicken coop that is now included in the permanent collection of the Victoria & Albert Museum.

The business has evolved to cover additional core pet categories including dogs, cats and small animals and, with sales forecast to reach £40 million this year, Omlet is well-placed to capitalise on a number of key consumer trends that have been driving growth in the £250 billion global pet sector.  These trends have helped fuel Omlet’s growth and enable the business to use its bespoke e-commerce platform to reach a worldwide audience.

The Burges Salmon team advising on the deal was led by partner Dominic Davis (Picture), director Tim Roberts and associate Briony Barber from the firm’s Corporate Finance team, with assistance from Gareth Grand and Rachael Ruane (Banking and Finance), and Hilary Barclay and Rishi Naidoo (Corporate Tax).  BDO Corporate Finance (Laura McNaughton and Lorna Hopkinson) also advised the founders.

Involved fees earner: Briony Barber – Burges Salmon; Hilary Barclay – Burges Salmon; Dominic Davis – Burges Salmon; Gareth Grand – Burges Salmon; Rishi Naidoo – Burges Salmon; Tim Roberts – Burges Salmon; Rachael Ruane – Burges Salmon;

Law Firms: Burges Salmon;

Clients: Omlet;

Author: Giulia Di Palma