Memery Crystal advised Vitality CBD with a team including Lesley Gregory (Picture – Corporate M&A).
Yooma Wellness Inc purchased Birmingham-based Vitality CBD Limited for a total consideration of up to £10.2 million, via the company’s wholly owned subsidiary, Yooma Europe Limited.
Yooma, which develops and markets a portfolio of CBD and wellness brands, says the purchase will provide a significant source of recurring revenue through Vitality’s presence at mainstream retail outlets including Boots, Tesco, Asda and Lloyds Pharmacy. It will also expand the target customer base and distribution network for the Yooma group’s existing European-focused brands, including plant nutrition platform, MYO.
The deal is the first acquisition by Canadian-listed Yooma Wellness since it completed the dual-listing of its shares on the AQSE Growth Market in London on 10 August 2021, a transaction on which it was also advised by Hill Dickinson.
Hill Dickinson’s Corporate legal director Sam Hudson (Picture) and associate Lizzie Jones advised Yooma on the acquisition, with support from Eleri Williams and Jasmine Fleming-Gore (Life Sciences), Emma Collins (IP and Commercial), Will Steed and Suzanne Mainwaring (Employment), Stephen Betts (Tax) and Emma McIntosh (Property).
The Memery Crystal team on this transaction was led by chair and senior corporate partner Lesley Gregory, and also included senior associates Melanie Belford and Mark Rose, solicitor Kasia Reda and trainee Liam Hill.
Involved fees earner: Stephen Betts – Hill Dickinson; Emma Collins – Hill Dickinson; Sam Hudson – Hill Dickinson; Elizabeth Jones – Hill Dickinson; Suzanne Mainwaring – Hill Dickinson; Emma McIntosh – Hill Dickinson; Will Steed – Hill Dickinson; Eleri Williams – Hill Dickinson; Melanie Belford – Memery Crystal; Lesley Gregory – Memery Crystal; Kasia Reda – Memery Crystal; Mark Rose – Memery Crystal;