Mediaocean’s Acquisition Of Flashtalking

Mediaocean's Acquisition Of Flashtalking

In UK Kirkland & Ellis, Travers Smith, advised on the matter.

Kirkland & Ellis advised Mediaocean with a team including Stuart Boyd (Corporate M&A), Vlad Kroll (Corporate M&A), Ari Levi (Corporate M&A), Jacob Traff (Corporate M&A).

Travers Smith advised TA Associates with a team including Ian Keefe (Picture – Corporate M&A), Donald Lowe (Finance).

Flashtalking, a leading independent ad serving, measuring and technology company, has been sold to Mediaocean, a portfolio company of Vista Equity Partners. The transaction is expected to close by Q3 2021.

The combined entity will represent an advertising technology platform with over $200 billion in annualised media spend and over 1 trillion monthly ad impressions.

The Travers Smith team was led by Private Equity & Financial Sponsors Partner Ian Keefe (Picture), with support from Associates Max Conway, Sam van Besouw, and Caragh Jenkins. Tax advice was provided by Senior Partner Kathleen Russ, assisted by Senior Associate Joseph Sheldrick and Associate Aimee Hutchinson. Incentives and Remuneration Advice was provided by Head of Incentives and Remuneration Mahesh Varia assisted by Associate Hugo Twigg. The team also included Finance Partner Donald Lowe and Associate Michael Leadbeater.

The Kirkland team was led by corporate partners Stuart Boyd, Vlad Kroll, Jacob Traff and Ari Levi and associates Julian Holland, Kathryn Alexander, Ray Aryal, Garett Morin and Jacob Reichman.

Involved fees earner: Kathryn Alexander – Kirkland & Ellis; Ray Aryal – Kirkland & Ellis; Stuart Boyd – Kirkland & Ellis; Julian Holland – Kirkland & Ellis; Vlad Kroll – Kirkland & Ellis; Ari Levi – Kirkland & Ellis; Garett Morin – Kirkland & Ellis; Jacob Reichman – Kirkland & Ellis; Jacob Traff – Kirkland & Ellis; Max Conway – Travers Smith; Aimee Hutchinson – Travers Smith; Ian Keefe – Travers Smith; Michael Leadbeater – Travers Smith; Donald Lowe – Travers Smith; Kathleen Russ – Travers Smith; Joseph Sheldrick – Travers Smith; Hugo Twigg – Travers Smith; Sam van Besouw – Travers Smith; Mahesh Varia – Travers Smith;

Law Firms: Kirkland & Ellis; Travers Smith;

Clients: Mediaocean; TA Associates;

Author: Giulia Di Palma

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