The funding allowed GForces, a market leading automotive e-commerce and omnichannel supplier, to accelerate its growth at a time of huge change and progression within the industry.
The investment took place in November 2020 and this week it was announced that GForces had merged with Autofutura, a global, data-driven business intelligence provider, to create a new group, also backed by Inflexion Private Equity. Higgs & Sons advised the GForces management team on the merger arrangements.
The first of its kind in the industry, the new group aims to connect car maker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.
Richard Griffiths (Picture), Partner and Head of Corporate, and Jamie Partington, Partner, led on GForces’ funding and merger from Higgs, supported by Katie Willems, Craig Thomas, Amy Brokenshire, Emily Parkes, Laura Pearson, and Maria Nicol.
Involved fees earner: Amy Brokenshire – Higgs & Sons; Richard Griffiths – Higgs & Sons; Maria Nicol – Higgs & Sons; Emily Parkes – Higgs & Sons; Jamie Partington – Higgs & Sons; Laura Pearson – Higgs & Sons; Craig Thomas – Higgs & Sons; Katie Willems – Higgs & Sons;
Law Firms: Higgs & Sons;