Wistrand has advised Söder Sportfiske AB on the deal.
Söder Sportfiske AB announced its acquisition of all shares in Fishline for a total purchase price of approximately SEK 55 million.
Söder Sportfiske is a leading sport fishing company in the Nordic region with an established omnichannel platform that includes both international e-commerce and physical trade for sport fishing-related products.
Fishline is a leading e-commerce player in fly fishing products.
Of the total purchase price, approximately 36 percent will be paid with own shares in Söder Sportfiske to Fishline’s founders, who will remain long-term shareholders in Söder Sportfiske, the remaining part will be paid in cash.
The Wistrand’s team consisted of Magnus Forssman (Picture – M&A), Nina Palm (M&A), Niklas Larsson (capital raising) and Elisabeth Salmgren von Schantz (raising capital).
Law Firms: Wistrand;
Clients: Söder Sportfiske AB;