Greenfort advised smartclip on the deal.
smartclip, RTL’s adtech specialist, has acquired Paris-based Realytics, a pioneer in the adtech market that is driving the merger of TV and digital advertising technology in Europe.
The combined offering solves the complexities of attributing TV viewers to their online behaviour and enables detailed advanced TV reporting.
The integration of Paris-based Realytics into smartclip’s adtech stack marks the entry for smartclip’s business into the French market, adding a local team of 25 employees. The company has ongoing relationships with all TV broadcasters in France — including TF1, FranceTV, Canal+, and M6.
The Realytics brand and offering will stay unchanged. The leadership and founders of Realytics Guillaume Belmas, CEO, Sebastien Monteil, CTO, and Vincent Nguyen Huu and Gregory Bittan, both Senior Engineering Managers, will continue in their current positions.
The Greenfort team consisted of Andreas von Oppen and (Picture) and Dr Florian Bader (both Corporate / M&A).
Law Firms: Greenfort;