Signature Brands’ Acquisition of Brand Castle

Lowenstein Sandler represented Signature Brands and its owner Traub Capital Partners in the transaction.

Signature Brands, the leading North American manufacturer of dessert decorating products, announced its acquisition of Brand Castle into its expanding portfolio of products.

Brand Castle manufactures and distributes branded and private label baking and decorating kits, dessert decorating products, premium baking mixes and seasonal beverages, and designs and bakes their own gingerbread house line.

Traub Capital Partners acquired Signature Brands in 2018. Based in Ocala, Florida, Signature Brands operates a portfolio including PAAS® Easter Egg Decorating, Pumpkin Masters® Decorating Kits and GiftPop® Gifting Popcorn; it is the manufacturer and distributor of branded & private label dessert decorating products under the Betty Crocker® brand as well as its own brand, Cake Mate®.

Founded in 2004, Brand Castle markets products under the Crafty Cooking Kits® brand including a Gingerbread Football Stadium Kit, Holiday Train, North Pole Wonderland Gingerbread Village, and the popular Gingerbread Ninja and Ugly Sweater Sugar Cookie baking kits. Brand Castle also manufactures well-known licensed products like M&M’s® Chocolate Haunted House, Bailey’s® Brownie Mix and Guinness® Chocolate Stout Cupcake Mix.

The Lowenstein deal team included Michael A. Brosse (Picture), Jacob D. Unger, Kaitlyn M. Baietto, Matthew P. Hintz, Eric Jesse, Megan Monson, Theodore C. Sica, Michael Walutes, James C. Shehan, Zachary L. Berliner, Taryn E. Cannataro, Deangeor Chin, and John P. Schneider.

Involved fees earner: Kaitlyn Baietto – Lowenstein Sandler; Zachary Berliner – Lowenstein Sandler; Michael Brosse – Lowenstein Sandler; Taryn Cannataro – Lowenstein Sandler; Deangeor Chin – Lowenstein Sandler; Matthew Hintz – Lowenstein Sandler; Eric Jesse – Lowenstein Sandler; Megan Monson – Lowenstein Sandler; John Schneider – Lowenstein Sandler; James Shehan – Lowenstein Sandler; Theodore Sica – Lowenstein Sandler; Jacob Unger – Lowenstein Sandler; Michael Walutes – Lowenstein Sandler;

Law Firms: Lowenstein Sandler;

Clients: Signature Brands; Traub Capital Management;