Network of Design’s Acquisition of Kid’s Concept

Wigge & Partners has advised Network of Design on the deal.

Network of Design (NOD), which was founded by Altor in 2020 and consists of String Furniture, Photowall and Cooee Design, have acquired the Borås-based toy and interior design company Kid’s Concept.

NOD’s ambition has from the start been to establish a leading network for ambitious entrepreneurs and design companies with strong brands and support them on their geographical and online expansion and continued work on product development.

Kid’s Concept, which in 2021 had sales around SEK 100 million, was founded in 2007. The company develops self-designed high-quality products with sustainability in focus that meets the children’s needs and stimulates play and development.

The team from Wigge & Partners consisted of Anders Morén (Picture), Filip Karlsson and Angela Belfrage.

Involved fees earner: Angela Belfrage – Wigge & Partners; Filip Karlsson – Wigge & Partners; Anders Morén – Wigge & Partners;

Law Firms: Wigge & Partners;

Clients: Network of Design (NOD);

Federica Tiefenthaler

Author: Federica Tiefenthaler