Movable Ink’s Acquisition of Coherent Path

Cooley advised Movable Ink on the deal.

Movable Ink, a leading content personalization provider, announced its definitive agreement to acquire artificial intelligence-powered content engine Coherent Path. 

Coherent Path will be integrated into Movable Ink’s platform to help marketers intelligently and automatically adapt their messaging while maximizing the return on investment (ROI) of their marketing programs. Marketers will be enabled to better understand customer intent, activate any data, and deliver ideal and personalized content in an automated way across a variety of customer touch points.

With Movable Ink, customers don’t experience data – they experience content. The company activates any data into personalized content during any customer interaction. More than 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Headquartered in New York City, Movable Ink has 400+ employees throughout North America, Central America, Europe, Australia and Japan.

Partners Adam Dinow (Picture) and Ian Nussbaum led the Cooley team advising Movable Ink. Additional assistance was provided by Eileen Marshall, Nyron Persaud, Dustin McKenzie, Robert Warshaw, Margaret Suh, Lei Shen, Len Jacoby, Dov Fiskus, Anna Kong, Jane Jeong, Terry Kim, Michael Coburn and Mor Agam.

 

Involved fees earner: Mor Agam – Cooley LLP; Michael Coburn – Cooley LLP; Adam Dinow – Cooley LLP; Dov Fiskus – Cooley LLP; Len Jacoby – Cooley LLP; Jane Jeong – Cooley LLP; Terry Kim – Cooley LLP; Anna Kong – Cooley LLP; Eileen Marshall – Cooley LLP; Dustin McKenzie – Cooley LLP; Nyron Persaud – Cooley LLP; Lei Shen – Cooley LLP; Margaret Suh – Cooley LLP; Robert Warshaw – Cooley LLP;

Law Firms: Cooley LLP;

Clients: Movable Ink;

Martina Bellini

Author: Martina Bellini