Monster Beverage Corporation’s $330 Million Acquisition of CANarchy

Jones Day advised Monster Beverage Corporation on the deal, while Latham & Watkins represented CANarchy Craft Brewery Collective.

Monster Beverage Corporation announced the $330 million acquisition of CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company.

Monster BevCorp is the holding company which operates through its consolidated subsidiaries to develop and market energy drinks.

The transaction will bring the Cigar City (Jai Alai IPA and Florida Man IPA), Oskar Blues (Dale’s Pale Ale and Wild Basin Hard Seltzer), Deep Ellum (Dallas Blonde and Deep Ellum IPA), Perrin Brewing (Black Ale), Squatters (Hop Rising Double IPA and Juicy IPA) and Wasatch (Apricot Hefeweizen) brands to the Monster beverage portfolio. The transaction does not include CANarchy’s stand-alone restaurants.

The transaction is expected to close in the first calendar quarter of 2022 and is subject to customary closing conditions, including regulatory approvals.

The Jones Day team was led by Demetra Karamanos (Picture) and Andrew Levine.

Latham & Watkins represented CANarchy Craft Brewery Collective in the transaction with a corporate deal team led by New York partners Alex Kelly and Paul Kukish, with associates Serena Shi, Hancen Yu, and Brent Webber. Advice was also provided on debt financing matters by New York partners Stelios Saffos and Peter Sluka; on intellectual property matters by New York partner Steven Betensky; on tax matters by New York partner Jocelyn Noll; and on benefits and compensation matters by Los Angeles partner Michelle Carpenter.

Involved fees earner: Demetra Karamanos – Jones Day; Andrew Levine – Jones Day; Steven Betensky – Latham & Watkins; Michelle Carpenter – Latham & Watkins; Alexandra Croswell Kelly – Latham & Watkins; Paul Kukish – Latham & Watkins; Jocelyn Noll – Latham & Watkins; Stelios Saffos – Latham & Watkins; Serena Shie – Latham & Watkins; Peter Sluka – Latham & Watkins; Hancen Yu – Latham & Watkins;

Law Firms: Jones Day; Latham & Watkins;

Clients: CANarchy Craft Brewery Collective; Monster Beverage Corporation;

Martina Bellini

Author: Martina Bellini