Kraft Heinz’s Acquisition of Majority Stake in Just Spices

Heuking Kühn Lüer Wojtek advised Döhler Ventures on the deal. YPOG advised Five Season Ventures and Coefficient Capital. Skadden Arps Slate Meagher & Flom and Lubberger Lehment advised Kraft Heinz. Seebach Frey & Partner and Lutz Abel advised Just Spices.

The Kraft Heinz Company has reached an agreement to acquire an 85% stake in Germany-based Just Spices GmbH. The remaining 15% ownership stake will be retained by Just Spices’ three founders, who will continue on with the company and focus on driving the business and its international growth.

Just Spices was founded in Dusseldorf by Florian Falk, Ole Strohschnieder and Bela Seebach in 2014. It supplies numerous spice blends and pure spices, quick-fix meal kits through its own e-retail offering, third-party online marketplaces and an increasing presence in traditional offline food retail sectors. Just Spices inspires a growing consumer base to refine their own dishes and become creative in the kitchen. In 2018 the spice manufacturer also launched the Just Spices IN MINUTES “fix” meal kits category and in 2020 they launched their salad dressing range online and in retail trade. With numerous “fix” meal preparations, the company has been setting new standards for the fast and easy preparation of modern dishes in everyday life. The company now inspires more than 1.6 million followers on its social media channels like Instagram, TikTok, and Facebook. On TikTok, Just Spices regularly achieves several million views on its videos. With more than 150 employees, Just Spices continues to make good on its vision of attracting more people to cook better, healthier meals. Above all, Just Spices means passion, high-quality products with no additives.

Döhler Ventures is an international venture capital investor in the food & beverage, nutrition, and food technology sectors.

The Heuking team was led by Alexander Weber, LL.M. (Picture – Venture Capital/M&A), Munich.

The YPOG team included Dr. Benjamin Ullrich (Lead/Transactions, Partner) and Dr. Adrian Haase (Transactions), Senior Associate.

The Lubberger Lehment team included Dr. Benjamin Koch (IP/IT), Dr. David Weller (Data Protection).

The Skadden Arps Slate Meagher & Flom team included Dr. Jan Bauer, Dr. Rüdiger Schmidt-Bendun, Julian Klose, Dr. Johannes Frey, Dr. Ulrich Ziegler, Thorsten Goetz; Associates: Dr. Iryna Burd, Dr. Ulrike Schuster, Dr. Frank-Michael Schwarz, Alexander Kamp.

The Lutz Abel team included Dr. Lorenz Jellinghaus; Associate: Constanze Hachmann (beide Venture Capital/M&A).

The Seebach Frey & Partner team was led by Annika Seebach.

The Inhouse team at Kraft Heinz included Dr. Thomas Loest (General Counsel International), Runa Saeki (Chief Counsel M&A International), Stuart Casey (General Counsel Continental Europe).

Involved fees earner: Alexander Weber – Heuking Kühn Lüer Wojtek; Benjamin Koch – Lubberger Lehment; David Weller – Lubberger Lehment; Constanze Hachmann – Lutz Abel; Lorenz Jellinghaus – Lutz Abel; Annika Seebach – Seebach Frey & Partner; Jan Bauer – Skadden; Iryna Burd – Skadden; Johannes Frey – Skadden; Thorsten Goetz – Skadden; Alexander Kamp – Skadden; Julian Klose – Skadden; Rüdiger Schmidt-Bendun – Skadden; Ulrike Schuster – Skadden; Frank Schwarz – Skadden; Ulrich Ziegler – Skadden; Adrian Haase – YPOG; Benjamin Ullrich – YPOG;

Law Firms: Heuking Kühn Lüer Wojtek; Lubberger Lehment; Lutz Abel; Seebach Frey & Partner; Skadden; YPOG;

Clients: Coefficient Capital; Döhler Ventures GmbH; Five Seasons Ventures; Just Spices GmbH; Kraft Heinz Company;

Federica Tiefenthaler

Author: Federica Tiefenthaler