Kantar’s Acquisition of Qmee

Travers Smith LLP has advised Kantar Group, while Latham & Watkins has advised capital D on the deal.

Kantar, the world’s leading marketing data and analytics company, announced its acquisition of Qmee, the Reading, UK-based app survey platform and fraud prevention technology provider, from capital D, the next-generation private equity fund manager.

The transaction is expected to close in June 2022.

Qmee offers brands access to consumers’ opinions and attitudes via a fun and easy to use app. Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. 

The Travers Smith team was led by Corporate Partner Mohammed Senouci (Picture), with support from Senior Associate Ben Lowen and Associate Rebecca Pearson. The team were supported by Tax Partner Russell Warren and Senior Associate Silvana van der Velde, Incentives Senior Counsel Elissavet Grout and Associate Tom Leatherby, Employment Partner Alex Fisher and Associate Antony Weber, Real Estate Senior Associate Maddy Douglas and Associate Dan Forshaw, Commercial Partner Dan Reavill and Associates Sarah Robinson and Andy Maxwell, Finance Partner and Head of Leveraged Finance Matthew Ayre and Associate Fiona Cantlay, Operational Risk and Environment Senior Associate Laura Smyth, and Pensions Partner Daniel Gerring and Associate Elliot Pulver.

The Latham team was led by corporate partners Paul Dolman and Edward Kempson, with corporate associates Tom Channing and Hadi Najem. Advice was provided on tax matters by partner Helen Lethaby.

Involved fees earner: Tom Channing – Latham & Watkins; Paul Dolman – Latham & Watkins; Edward Kempson – Latham & Watkins; Helen Lethaby – Latham & Watkins; Hadi Najem – Latham & Watkins; Matthew Ayre – Travers Smith; Fiona Cantlay – Travers Smith; Maddy Douglas – Travers Smith; Alex Fisher – Travers Smith; Dan Forshaw – Travers Smith; Daniel Gerring – Travers Smith; Elissavet Grout – Travers Smith; Tom Leatherby – Travers Smith; Ben Lowen – Travers Smith; Andy Maxwell – Travers Smith; Rebecca Pearson – Travers Smith; Elliot Pulver – Travers Smith; Dan Reavill – Travers Smith; Sarah Robinson – Travers Smith; Mohammed Senouci – Travers Smith; Laura Smyth – Travers Smith; Silvana Van der Velde – Travers Smith; Russell Warren – Travers Smith; Antony Weber – Travers Smith;

Law Firms: Latham & Watkins; Travers Smith;

Clients: capital D; Kantar;