IK Investment Partners’ Partnership With Mecenat

Hannes Snellman acted as counsel to funds advised by IK Investment Partners. Setterwalls has acted as legal counsel to Mecenat Holding AB and its owners.

IK Investment Partners announced that funds advised by IK will be investing in Mecenat Holding AB.

Mecenat is a leading marketing technology company which promotes unique discounts to its community of students and young professionals. The Company is headquartered in Gothenburg and operates across Sweden with over 4,500 vendors offering discounts and deals to more than 1.2 million students and recent graduates.

The Company was founded in 1998 by its CEO Jonas Levin and has pioneered the Swedish student discount market. The platform provides special offers across a range of products and services, including electronics, clothing, books, entertainment, sport, food and health. Notable brands include Apple, Adobe, Adidas and ASOS, in addition to service and transport providers such as state-owned train operator SJ.

Since 2018, Mecenat has extended its membership to include university alumni, expanding the platform’s reach and growth potential even further. Funds advised by IK will be investing in the business alongside Jonas Levin, who will remain as CEO. With the support of IK, Mecenat plans to build on its success and further develop its technology platform in order to ensure a continued relevant and trusted offering towards students as well as young professionals.

IK Investment Partners (“IK”) is a Pan-European private equity firm focused on investments in the Benelux, DACH, France, Nordics and the UK. Since 1989, IK has raised more than €14 billion of capital and invested in 150 European companies. IK supports companies with strong underlying potential, partnering with management teams and investors to create robust, well-positioned businesses with excellent long-term prospects.

Hannes Snellman team included Johanna Wärnberg (Picture), Miklos Kovacs Kal, and Douglas Essehorn (Private M&A), Jessica Tressfeldt (IP & Tech), and Fredrik Olsson and Albert Danielsson (Finance).

The Setterwalls team included Fredrik Roos, Marcus Olausson, Erik Sjöberg, Erik Sandberg.

Involved fees earner: Albert Danielsson – Hannes Snellman; Douglas Essehorn – Hannes Snellman; Miklos Kovacs Kal – Hannes Snellman; Fredrik Olsson – Hannes Snellman; Jessica Tressfeldt – Hannes Snellman; Johanna Wärnberg – Hannes Snellman; Marcus Olausson – Setterwalls; Fredrik Roos – Setterwalls; Erik Sandberg – Setterwalls; Erik Sjöberg – Setterwalls;

Law Firms: Hannes Snellman; Setterwalls;

Clients: IK Investment Partners; Jonas Levin; Mecenat AB;

Federica Tiefenthaler

Author: Federica Tiefenthaler