Genius Sports’ Partnership with The Canadian Football League

O’Melveny & Myers , together with McCarthy Tetrault LLP, advised Genius Sports on this transformative transaction.

Genius Sports (NYSE:GENI), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced a landmark strategic partnership with the Canadian Football League (CFL), the second largest football league globally with over 100 years of history.

Under the terms of the agreement announced today, Genius Sports will provide a wide range of technology and services that will enable the CFL to accelerate its growth plans and engage new audiences around the world. As part of the agreement, Genius Sports will have the exclusive rights to commercialize the CFL’s official data worldwide and video content with sportsbooks in international markets, replicating the global distribution and success of its official betting products for the EPL and NFL, among others.

In addition to the official data rights, Genius Sports and the CFL have also agreed that Genius Sports will acquire a minority stake in CFL Ventures, the new commercial arm of the League, allowing the Company to benefit strategically and financially from the CFL’s growth.

The O’Melveny team was led by partners Charles Baker (Picture) and Amy Siegel and counsel Eric Geffner and Rob Catmull. 

The McCarthy Tétrault team was  led by Danielle Bush and Matthew Kelleher, and included Mark McEwan, Gianluca Mazzanti, Brett Anderson and Jeremy Ho. 

Involved fees earner: Brett Anderson – McCarthy Tétrault; Danielle Bush – McCarthy Tétrault; Jeremy Ho – McCarthy Tétrault; Matthew Kelleher – McCarthy Tétrault; Gianluca Mazzanti – McCarthy Tétrault; Mark McEwan – McCarthy Tétrault; Charles Baker – O’Melveny & Myers LLP; Rob Catmull – O’Melveny & Myers LLP; Eric Geffner – O’Melveny & Myers LLP; Amy Siegel – O’Melveny & Myers LLP;

Law Firms: McCarthy Tétrault; O’Melveny & Myers LLP;

Clients: Genius Sports Group;

Martina Bellini

Author: Martina Bellini