Frill Holding AB’s Acquisition of Kling Homie And Nathalie’s Direct Trade And Convertible Issue

TM & Partners has assisted Frill Holding on the deal.

Frill Holding AB completed the acquisition of 100 percent of the shares in iQ Fuel AB, Kling Homie AB, and Nathalies Direct Trade AB.

The total initial purchase price amounts to approximately SEK 71.1 million through cash payment of SEK 24.1 million and payment with newly issued shares in the Company of approximately SEK 47 million. In addition, there are certain additional purchase prices. The three companies had a combined turnover of approximately SEK 16.7 million in 2020. In addition, Frill has also entered into a letter of intent regarding the acquisition of B8 Sverige AB for a purchase price of SEK 47.8 million. To secure financing of the Acquisitions and a continued offensive expansion, Frill is also carrying out a directed convertible issue of a maximum of SEK 85 million.

Frill is an innovative company that has developed a unique food tech platform for the development of products within functional foods. Through organic growth and acquisition strategy, the company will become a leading company in Functional foods in the Nordic region and contribute to better health and quality of life.

Kling Homie is a fast-growing Swedish lifestyle brand that works to optimize diet and health. The company’s product range, which includes nutritional supplements, functional and energy drinks, dietary supplements and other health products, is sold at over 700 retailers, including some of Sweden’s major e-commerce platforms and food chains.

Nathalie’s Direct Trade markets and sells healthy snacks that the company buys directly from farmers in Colombia. Nathalie’s Direct Trade is a member of the UN program UNDP – Business Call To Action. In 2020, the company grew by 72 percent.

The TM & Partners’ team was led by partners Vaiva Eriksson (Picture) and Sandra Broneus, assisted by associates Philip Reznik, Tom Bovaller, Philip Bihl and Jacob Elovsson Hultin.

Involved fees earner: Philip Bihl – Törngren Magnell; Tom Bovaller – Törngren Magnell; Sandra Broneus – Törngren Magnell; Jacob Elovsson Hultin – Törngren Magnell; Vaiva Eriksson – Törngren Magnell; Philip Reznik – Törngren Magnell;

Law Firms: Törngren Magnell;

Clients: Frill Holding AB;

Federica Tiefenthaler

Author: Federica Tiefenthaler