FACT-Finder’s Acquisition of Loop54

Poellath advised GENUI and FACT-Finder on the deal. Vinge advised FACT-Finder.

The Loop54 Group AB, the cutting-edge provider of AI search and personalization SaaS, announced its acquisition by FACT-Finder, a European leader in e-commerce technology, backed by GENUI, a German investment company founded by renowned entrepreneurs and investment experts.

Loop54 delivers unparalleled accuracy and relevance in on-site search, navigation and personalization with its cutting-edge artificial intelligence technology, GOLEM. Working with small, heterogenous sets of data, Loop54’s AI boosts conversions with unique and responsive customer experiences, trusted by over 170 leading brands and retailers including Office Depot, Notonthehighstreet and Coop Sweden. Combining with FACT-Finder and backed by a seasoned investor in GENUI, this transaction will create a European champion for AI-powered e-commerce personalization.

The Poellath team included Dr. Tim Kaufhold (Partner, Lead, M&A/Private Equity), Dr. Nico Fischer (Partner, Tax), Dr. Moritz Klein (Senior Associate, M&A/Private Equity), Matthias Oberbauer, LL.M. (Senior Associate, M&A/Private Equity) and Dr. Manuel Nickel (Associate, Tax).

Vinge’s team consisted of responsible partner Matthias Pannier and associates Vilhelm Rondahl, Gustav Persson, Ebba Nyberg (M&A), Isabell Nielsen, Karl-Gustaw Tobola, Karolina Fuhrmann (Commercial Agreements/IT), Sofia Bergenstråhle (Intellectual Property), Carl Östlund (Employment), Karl-Hugo Engdahl (GDPR) and Ulf Pyk (Real Estate).

Involved fees earner: Nico Fischer – P+P Pöllath + Partners; Tim Kaufhold – P+P Pöllath + Partners; Moritz Klein – P+P Pöllath + Partners; Manuel Nickel – P+P Pöllath + Partners; Matthias Oberbauer – P+P Pöllath + Partners; Sofia Bergenstråhle – Vinge; Karl-Hugo Engdahl – Vinge; Karolina Fuhrman – Vinge; Isabell Nielsen – Vinge; Ebba Nyberg – Vinge; Carl Östlund – Vinge; Matthias Pannier – Vinge; Gustav Persson – Vinge; Ulf Pyk – Vinge; Vilhelm Rondahl – Vinge; Karl?Gustaw Tobola – Vinge;

Law Firms: P+P Pöllath + Partners; Vinge;

Clients: FACT-Finder; GENUI GmbH;

Federica Tiefenthaler

Author: Federica Tiefenthaler