EverTrue’s Merger with ThankView

Goodwin Procter advised EverTrue on the deal while Perkins Coie represented ThankVie.

EverTrue, a leading advancement software platform, announced its merger with ThankView, the largest personalized video platform for nonprofits. The combination of two market-leading companies is supported by a strategic majority investment from private equity firm Rubicon Technology Partners.

The integration of EverTrue and ThankView’s products will allow advancement and donor relations teams to automate personalized outreach based on continually updated engagement, wealth, interest, and career data, unlocking a modern and more effective approach to fundraising and stewardship that is unparalleled in the industry. In early 2022, EverTrue and ThankView will launch their first joint initiative, Career Moves.

A remote-first company headquartered in Boston, MA, EverTrue’s software, powered by exclusive TrueView insights, gives fundraising teams a comprehensive view of every donor by connecting their data to a hub of social and demographic information sources. Today, more than half of the top 100 colleges use EverTrue’s modern, mobile-first platform to engage alumni, fundraise, discover prospects, manage gift officer portfolios, and coordinate volunteer programs.

The Goodwin team was led by David Cappillo (Picture), Jason Breen, Janet Andolina, Sara Bock, Joel Lehrer, John Corrigan, Tim Holahan, Gabriel Choi, Mike Gomez, Benjamin Gossels, Simone Waterbury, Morgan Frisoli and Ana Alvarado.

The Perkins Coie deal team included lawyers from Chicago, Portland, Seattle, and Washington, D.C., and was led by partners Ben Straughan and Nicholas E. Ferrer, counsel David A. Martinez, associates Tyler Mordecai and Aaron Dickinson, and paralegal Jillian Harrison. Advice was also provided by tax partner Carl T. Crow and associate Daniel Sito; antitrust partner Christopher A. Williams; technology transactions partner Sam S. Hong; employee benefits partner J. Thomas Cristy and associate Tomer Vandsburger; and executive compensation partners Lisa M. McGimpsey and Danielle Benderly.


Involved fees earner: Ana Victoria Alvarado – Goodwin Procter; Janet Andolina – Goodwin Procter; Sarah Bock – Goodwin Procter; Jason Breen – Goodwin Procter; David Cappillo – Goodwin Procter; Gabriel Choi – Goodwin Procter; John Corrigan – Goodwin Procter; Morgan Frisoli – Goodwin Procter; Michael Gomez – Goodwin Procter; Benjamin Gossels – Goodwin Procter; Timothy Holahan – Goodwin Procter; Joel Lehrer – Goodwin Procter; Simone Waterbury – Goodwin Procter; Danielle Benderly – Perkins Coie; Thomas Cristy – Perkins Coie; Carl Crow – Perkins Coie; Aaron Dickinson – Perkins Coie; Nicholas Ferrer – Perkins Coie; Sam Hong – Perkins Coie; David Martinez – Perkins Coie; Lisa McGimpsey – Perkins Coie; Tyler Mordecai – Perkins Coie; Daniel Sito – Perkins Coie; Ben Straughan – Perkins Coie; Tomer Vandsburger – Perkins Coie; Christopher Williams – Perkins Coie;

Law Firms: Goodwin Procter; Perkins Coie;

Clients: EverTrue; ThankView LLC;

Martina Bellini

Author: Martina Bellini