Enreach’s Acquisition of Botsquad


HVG Law advised Enreach on the transaction.

Enreach, the fast-growing European unified communications group, enhances its product offering with the acquisition of Netherlands-based Botsquad, a pioneer in conversational Artificial Intelligence (AI).

This addition brings advanced but accessible chatbot options to Enreach partners and customers across Europe. Botsquad’s technology will be integrated within the Enreach portfolio, with enhancements to the group’s cloud PBX portfolio and contact centre solution.

Beyond text-based chat, Enreach — which is backed by investment company Waterland — will invest in further development of Botsquad’s technology to integrate conversational AI into voice services.

The HVG team consisted of Barbara Bertelink, Alan Boekholt, Matthijs Driedonks (Picture), Lisette Hesselink, Sandra van Loon-Vercauteren, Francijn de Rotte, Michelle Signer and Jesse Trommel.

Involved fees earner: Barbara Bertelink – HVG Law LLP ; Alan Boekholt – HVG Law LLP ; Francijn de Rotte – HVG Law LLP ; Matthijs Driedonks – HVG Law LLP ; Michelle Signer – HVG Law LLP ; Jesse Trommel – HVG Law LLP ; Sandra van Loon-Vercauteren – HVG Law LLP ; Lisette Hesselink – Loyens & Loeff;

Law Firms: HVG Law LLP ; Loyens & Loeff;

Clients: Enreach Holding BV;