Echobot’s Merger With Leadfeeder

Choate, Merilampi and YPOG represented Great Hill Partners in the transaction. Hengeler Mueller advised Echobot’s shareholders.

Great Hill Partners executed its €180M investment to support the merger of Echobot, a Germany-based European sales intelligence firm, and Leadfeeder, a Finland-based web visitor intelligence platform, creating a ground-breaking AI-powered sales intelligence and go-to-market platform.

This investment will help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth towards its goal of being the leading sales intelligence and go-to-market platform in North America and Europe.

Great Hill also committed an additional €50M for the combined company to pursue strategic acquisitions.

Founded in 2011, Echobot specializes in providing premium company, contact and market-relevant data to fuel sales and marketing teams. 

Leadfeeder is a global B2B sales intelligence platform that identifies real-time buyer intent on customers’ websites. Leadfeeder identifies the companies and people visiting the website, automatically scores their intent based on behavior and assigns them to the right channel at the right time. 

Great Hill Partners is a Boston-based private equity firm targeting investments of $100 million to $500 million in high-growth companies across the software, digital commerce, financial technology, healthcare, and digital infrastructure sectors. 

The Choate team included Partner Daniel P. Riley (Picture), Principal Rob Giacchetti, Partner Judith Fiorini, and Associate Jose R. Rijo.

The Merilampi team included Antti Kahri, Niko Kolsi, Lotta Länsman and Tetti Kunnas.

The YPOG team included Dr. Martin Schaper (Co-Lead, Corporate/Transactions), Partner, Dr. Tim Schlösser (Co-Lead, Corporate/Transactions), Partner, Dr. Stephan Bank (Corporate/Transactions), Partner, Dr. Malte Bergmann (Tax), Partner, Ann-Kristin Lochmann (Tax), Associated Partner, Dr. Benedikt Flöter (IP/IT), Associated Partner, Dr. Karen Frehmel-Kück (Corporate/Transactions), Senior Associate, Dr. Martyna Sabat (Transactions), Senior Associate, Barbara Hasse (Corporate/Transactions), Associate, Alexander Sekunde (Corporate/Antitrust), Associate, Melisa Keme (Corporate/Transactions), Associate, Benjamin Müller (Corporate/Transactions), Associate.

The Hengeler Mueller team included partners Jens Wenzel (M&A/Venture Capital, Berlin), Markus Ernst (Tax, Munich) and Hendrik Bockenheimer (Employment, Frankfurt), counsel Fabian Seip (IP/IT, Berlin) as well as associates Clemens Höhn, Nicolas Kutscher, Ciro D’Amelio (all M&A/Venture Capital, Berlin), Tim Würstlin (Tax, Munich) and Selina Rohr (Employment, Frankfurt).

Involved fees earner: Judith Fiorini – Choate; Rob Giacchetti – Choate; Jose Rijo – Choate; Daniel Riley – Choate; Hendrik Bockenheimer – Hengeler Mueller; Ciro D’Amelio – Hengeler Mueller; Markus Ernst – Hengeler Mueller; Clemens Höhn – Hengeler Mueller; Nicolas Kutscher – Hengeler Mueller; Selina Rohr – Hengeler Mueller; Fabian Seip – Hengeler Mueller; Jens Wenzel – Hengeler Mueller; Tim Würstlin – Hengeler Mueller; Antti Kahri – Merilampi Attorneys Ltd.; Niko Kolsi – Merilampi Attorneys Ltd.; Tetti Kunnas – Merilampi Attorneys Ltd.; Lotta Länsman – Merilampi Attorneys Ltd.; Stephan Bank – YPOG; Malte Bergmann – YPOG; Benedikt Flöter – YPOG; Karen Frehmel-Kück – YPOG; Barbara Hasse – YPOG; Melisa Keme – YPOG; Ann-Kristin Lochmann – YPOG; Benjamin Müller – YPOG; Martyna Sabat – YPOG; Martin Schaper – YPOG; Tim Schlösser – YPOG; Alexander Sekunde – YPOG;

Law Firms: Choate; Hengeler Mueller; Merilampi Attorneys Ltd.; YPOG;

Clients: Echobot; Great Hill Partners LLC;