Dun & Bradstreet’s $165 Million Acquisition of Eyeota

YPOG advised Project A Ventures on the deal.

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, has entered into definitive agreements to acquire Eyeota. 

The transaction has a volume of $165 million subject to net working capital adjustment. The two companies will be joining forces to help clients around the world better target and engage audiences.

The acquisition of Eyeota is in the process of closing. The company will retain its branding and workforce and become part of Dun & Bradstreet’s Audience Solutions group, within the sales and marketing side of the business.

Eyeota has become one of the leading data onboarding and audience intelligence firms. Major brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. As the world’s largest data onboarding and audience intelligence firm, Eyeota brings a depth of experience in adapting data strategies to be consumer-friendly, addressable and scalable in omnichannel environments. Founded in 2010, Eyeota operates in Europe, Asia, Australia and the Americas, powering data solutions in 188 countries.

Jacksonville-based Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. The company has 6,000 employees and its 2020 revenues were $1.7 billion.

The YPOG team included Dr. Frederik Gärtner (Picture – Co-Lead/Transactions, M&A), Partner; Dr. Johannes Janning (Co-Lead/Transactions, M&A), Associated Partner; Dr. Malte Bergmann (Tax), Partner.

Involved fees earner: Malte Bergmann – YPOG; Frederik Gartner – YPOG; Johannes Janning – YPOG;

Law Firms: YPOG;

Clients: Project A Ventures GmbH & Co. KG;

Federica Tiefenthaler

Author: Federica Tiefenthaler