Yieldkit’s Acquisition of digidip GmbH

YPOG advised digidip on the deal. Simmons & Simmons advised Waterland Private Equity.

The Berlin-based affiliate marketing company digidip announced its acquisition by Waterland Private Equity’s company Yieldkit Group.

In January, Waterland had already become a majority shareholder in Yieldkit, a leading platform for content monetization, performance and affiliate marketing. Since then, Waterland has bundled its affiliate and performance marketing activities under YK Group GmbH. Now digidip, a specialist in premium content monetization, has joined the group. The two affiliated companies digidip and Yieldkit complement each other’s portfolios and aim to further expand their leading global market positions in the areas of commerce content and affiliate marketing.

digidip was founded in 2013 by Sabrina Spielberger in Berlin and specializes in content and performance analysis. The company, to which more than 100 networks with more than 40,000 merchants worldwide are connected, offers technology products for content monetization especially in the premium publisher segment. According to its own information, digidip refers more than four million users of publishing offers to online stores every day. digidip is active in 40 countries worldwide; the most important markets include the USA, Germany, Great Britain and France. digidip has won several awards in the startup scene since its founding, including 1st place in the IT, Internet, Software and Services sector of the “Focus-Business Growth Champions”, 9th place in the “Gründerszene Growth Ranking” and 34th place in the “FT 1000: Europe’s fastest-growing companies”.

According to the company, digidip and Yieldkit together generated €2.4 billion in global e-commerce revenues for advertisers in 2020. The duo is already the market leader in Europe and ranks among the top three in the U.S.

The YPOG team included Dr. Frederik Gärtner (Picture – Lead M&A/Corporate), Partner; Konstantin Häfner (M&A/Corporate), Associate; Pia Meven (M&A/Corporate), Associate; Alexander Sekunde (M&A/Corporate), Associate; Stefan Richter (Tax), Partner; Ann-Kristin Lochmann (Tax), Senior Associate; Dr. Benedikt Flöter (IP/IT), Senior Associate.

The Simmons & Simmons team was led by Dr. Christian Bornhorst.

Involved fees earner: Benedikt Flöter – YPOG; Frederik Gartner – YPOG; Konstantin Häfner – YPOG; Ann-Kristin Lochmann – YPOG; Pia Meven – YPOG; Stefan Richter – YPOG;

Law Firms: YPOG;

Clients: digidip GmbH;

Author: Federica Tiefenthaler