Contentsquare’s Acquisition of Hotjar

Gleiss Lutz advised the shareholders of Hotjar on the deal, alongside with Burges Salmon (England), Fenech & Fenech (Malta), August Debouzy (France) und Cuatrecasas (Spain).

Contentsquare, the global leader in digital experience analytics, announced it is joining forces with Hotjar, the leading product experience insights platform in the SMB market. Together the companies now serve the global market end-to-end, enabling businesses of every size to deliver outstanding digital experiences to their customers.

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all. Hotjar will learn from Contentsquare’s advanced technology and resources, while Contentsquare will benefit from Hotjar’ reach and product-led approach. 

With a combined team of over 1,000 people, both companies will work closely together to make the most of their joint expertise, but will continue to operate independently for the foreseeable future.

Hotjar, which was formed in 2014 as a fully remote, distributed workforce company, is a leading platform of product experience insights for mid-sized companies. The product experience insights software is used by more than 33,000 customers worldwide. The mix of quantitative and qualitative data forms the basis for product decisions for Hotjar customers in over 180 countries. Today, Hotjar has over 190 employees in 33 countries in Europe, America and Africa.

Contentsquare is a global leader in digital experience analytics, helping brands create better digital experiences for their customers. The user experience analytics platform tracks and visualises billions of digital behaviours. Contentsquare was formed in Paris in 2012. Since then, the company has opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore and now serves more than 750 companies in 26 countries.

The Gleiss Lutz team was headed by Dr. Martin Viciano Gofferje (Picture – partner, lead), Dr. Micha Pfarr (both Berlin) and Jan Philipp Mohr (counsel, Hamburg) and further included Dr. Viktor Gorlow (all M&A), Dr. Alexander Molle (partner), Dr. Matthias Schilde (both IP/IT), Dr. Christian Hamann (partner), Simon Wegmann (both Data Protection), Dr. Stefan Lingemann (partner), Josefine Chakrabarti (both Employment, all Berlin), Dr. Moritz Holm-Hadulla (partner, Stuttgart), Nora Pollmeier (Munich, both Competition/Antitrust), Dr. Jacob von Andreae (partner), Aylin Hoffs (both Public Business Law, Düsseldorf).

The Burges Salmon team that advised the founder of Hotjar on the acquisition was led by director Alex Lloyd and partner Richard Spink with support from trainee solicitor Laura Callard from the firm’s Corporate team. 

Involved fees earner: Alex Lloyd – Burges Salmon; Richard Spink – Burges Salmon; Josefine Chakrabarti – Gleiss Lutz; Viktor Gorlow – Gleiss Lutz; Christian Hamann – Gleiss Lutz; Aylin Hoffs – Gleiss Lutz; Moritz Holm-Hadulla – Gleiss Lutz; Stefan Lingemann – Gleiss Lutz; Jan Philipp Mohr – Gleiss Lutz; Alexander Molle – Gleiss Lutz; Micha Pfarr – Gleiss Lutz; Nora Pollmeier – Gleiss Lutz; Matthias Schilde – Gleiss Lutz; Martin Viciano Gofferje – Gleiss Lutz; Jacob von Andreae – Gleiss Lutz; Simon Wegmann – Gleiss Lutz;

Law Firms: Burges Salmon; Gleiss Lutz;

Clients: Darmanin David; Hotjar Ltd.;

Federica Tiefenthaler

Author: Federica Tiefenthaler