Aonic’s Acquisition of the AddApptr Group

DLA Piper and Elvinger Hoss Prussen advised Aonic on the deal. GÖRG, Charles Russell Speechlys and Dechert LLP advised the founders of AddApptr Group.

The gaming platform Aonic AB executed its acquisition of the AddApptr Group. The total investment value was in the range of EUR50 million.

Founded in 2012 and headquartered in Hamburg, the AddApptr Group is a fast-growing, leading global mobile ad tech company also active in, among others, the United Kingdom, France and Poland. By its own account, the AddApptr Group provides over 1,000 apps with monetarization services and software infrastructure for in-app advertising with a reach of 450 million active users across the globe.

Aonic is a video gaming family consisting of development studios as well as gaming-related technology and service providers across all devices. Aonic was created to champion and support high potential, midsized studios which want to be part of a strong group in order to unlock its full potential while maintaining its independent spirit, identity and creative freedom.

The DLA Piper team was led by partner Andreas Füchsel (Picture; Private Equity/M&A, Frankfurt). The core team also included associate Philipp Meyer (Private Equity/M&A). Further involved were partners Dr Burkhard Führmeyer (IPT, both Frankfurt) and Pascal Kremp, senior associate Dr Felisa Frey (both Employment) as well as associates Dr Richard Falk, Luisa Domenichini (all Munich), Dr Anna Rogler (Frankfurt, all IPT) and Annika Heinz (Employment, Munich).

The GÖRG team included Paul Caesar Rode (Associated Partner, M&A/Corporate, Hamburg), Dr. Frank Wilke (Partner, Labour and Employment Law, Cologne), Anna-Yasmin Theißen (Associate, M&A/Corporate, Hamburg), Robert Schindler (Associated Partner, M&A/Corporate, Frankfurt am Main).

The Charles Russell Speechlys team included Jean-Baptiste Beauvoir-Planson (Partner, Luxemburg) and Arthur Petit (Senior Associate, Luxemburg).

The Dechert team was led by Carina Klaes-Staudt (National Partner, Munich).

The Elvinger Hoss Prussen team was led by Thierry Kauffman (Partner, Luxemburg),

Involved fees earner: Jean-Baptiste Beauvoir-Planson – Charles Russell Speechlys; Arthur Petit – Charles Russell Speechlys; Carina Klaes-Staudt – Dechert; Luisa Domenichini – DLA Piper; Richard Falk – DLA Piper; Felisa Frey – DLA Piper; Andreas Füchsel – DLA Piper; Burkhard Führmeyer – DLA Piper; Annika Heinz – DLA Piper; Pascal Kremp – DLA Piper; Philipp Meyer – DLA Piper; Anna Rogler – DLA Piper; Thierry Kauffman – Elvinger Hoss Prussen; Paul Caesar Rode – GÖRG Partners; Robert Schindler – GÖRG Partners; Anna-Yasmin Theißen – GÖRG Partners; Frank Wilke – GÖRG Partners;

Law Firms: Charles Russell Speechlys; Dechert; DLA Piper; Elvinger Hoss Prussen; GÖRG Partners;

Clients: AddApptr GmbH; Aonic;